Access Node Intermediary for Targeted Banner Ad Insertion
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Solution Overview
Problem
Current advertising networks struggle to efficiently target internet users with banner ads, leading to ineffective ad delivery and missed revenue opportunities for ISPs offering free internet access, as existing solutions rely on random ad selection and lack user interest-based targeting.
Innovation Solution
An access node system that identifies tagged ad spaces in webpages and selects banner ads based on ISP interests, allowing ISPs to control and monetize ad revenue by inserting targeted ads, leveraging behavioral profiling and partnerships with content providers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If banner ads are selected randomly by content providers and banner ad providers, then ad delivery is simple and fast, but ad relevance to user interests is poor and revenue opportunities are lost
Solution Approach 1:
The patent introduces an access node as an intermediary between the user's telecommunication device and the content provider. This access node intercepts webpage requests, modifies them to include behavioral profile data, and forwards the modified requests. The access node thus mediates the interaction between users and content providers, enabling targeted advertising without requiring direct integration between users and ad networks, thereby reducing system complexity while improving ad targeting precision.
Solution Approach 2:
The system performs preliminary action by creating and storing behavioral profiles of users in advance, before actual ad delivery occurs. The access node pre-modifies webpage requests to include these behavioral profiles, so that when content providers receive the requests, the targeting information is already embedded and ready for immediate use in ad selection, eliminating the need for real-time profile creation and improving both targeting precision and delivery speed.
2Ease of operation
If ISPs offer free internet access to users, then user accessibility is improved, but revenue generation capability deteriorates due to lack of ad control
Solution Approach 1:
The access node serves as an intermediary that enables the ISP to control and monetize ad revenue while maintaining free internet access for users. By positioning itself between users and content providers, the access node can intercept and modify requests to insert targeted ads, allowing the ISP to generate revenue from ad placements without charging users for internet access, thus resolving the contradiction between accessibility and revenue generation.
Solution Approach 2:
The system enables the ISP to self-generate revenue through the access node's automatic ad insertion capability. The access node autonomously modifies webpage requests to include behavioral profile data and inserts relevant ads without requiring manual intervention, allowing the ISP to continuously monetize free internet access through automated ad delivery while maintaining ease of operation for users.
3Loss of energy
If ad spaces are left uncontrolled by ISPs, then content provider autonomy is maintained, but ISP revenue opportunities are lost
Solution Approach 1:
The access node acts as an intermediary that enables ISPs to control ad spaces without directly interfering with content provider operations. By modifying requests at the network level rather than requiring changes to content provider systems, the access node allows ISPs to insert targeted ads in available ad spaces while content providers maintain their website autonomy and adaptability, thus capturing revenue opportunities without sacrificing flexibility.
Data Source
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Figure 2A
AI summary
The present system relates to an access node for granting a telecommunication device access to a content provider over a telecommunication network, the content being in the form of a webpage comprising one or more ad spaces for displaying banners ads uploaded from banner ad providers when said webpage is displayed on said telecommunication device, the access node being operable to forward a request for a first webpage sent by the telecom-munication device to the content provider, receive the first webpage from the content provider, said first webpage comprising one or more ad spaces for banner ad(s), verify that at least one first ad space has been tagged by the content provider with an indication identifiable by the access node, modify the first webpage to include in the first ad space a banner ad selected by the access node, when the first ad space is tagged with such an identifiable indication, forward the modified first webpage for subsequent display of said first webpage on the telecommunication device, thereby granting said telecommu-nication device access to the content provider.