Access Point Location Based Content Presentation
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Solution Overview
Problem
Existing web-based advertising architectures fail to effectively target users with relevant advertisements, as they rely on content and browsing history, often presenting irrelevant ads due to lack of consideration for current location and context, and are limited by the effectiveness of browser cookies.
Innovation Solution
A system that determines the access point (AP) of a user's mobile device and retrieves AP-specific content from a database to display relevant advertisements, eliminating the need for browser cookies and improving ad relevance by considering the user's current location and context.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Extent of automation
If advertisements are targeted based on content and browsing history, then advertisement delivery can be automated, but advertisement relevance to user's current context deteriorates
Solution Approach 1:
The patent introduces access point (AP) identifiers as an intermediary element that bridges the gap between automated advertisement delivery and real-time location context. The AP identifier serves as a mediator that automatically captures the user's current physical location without requiring manual input or complex tracking systems, thereby maintaining automation while improving contextual relevance.
Solution Approach 2:
The system performs preliminary action by pre-establishing the mapping between AP identifiers and physical locations in advance. This allows the advertisement delivery system to automatically determine user location and context before the actual advertisement selection process, enabling both automation and contextual accuracy without adding complexity to the real-time delivery mechanism.
2Loss of information
If browser cookies are used for tracking user behavior, then user browsing history can be captured, but system reliability deteriorates due to cookie disabling and clearing
Solution Approach 1:
The patent extracts the location tracking function from the unreliable browser cookie mechanism and relocates it to the network infrastructure level through AP identifiers. By taking out the tracking responsibility from the user-controlled browser environment and placing it in the network provider-controlled infrastructure, the system achieves reliable, persistent location tracking that cannot be easily disabled or cleared by users.
Solution Approach 2:
The AP identifier acts as an intermediary that replaces browser cookies as the tracking mechanism. Instead of relying on user-permitted cookies that can be blocked or deleted, the system uses network infrastructure-based AP identifiers that automatically and reliably track user location and device information without requiring user cooperation or permission.
3Loss of information
If web page indexing is used for advertisement selection, then comprehensive content analysis can be performed, but storage space and processing time increase
Solution Approach 1:
The patent extracts the essential location-based context from the complex web page indexing process. Instead of indexing and analyzing entire web page contents to determine relevance, the system extracts only the critical AP identifier that represents the user's physical location, thereby dramatically reducing storage requirements while maintaining the ability to deliver contextually relevant advertisements.
Solution Approach 2:
The system changes the fundamental parameter used for advertisement selection from comprehensive web page content analysis to simple AP identifier-based location detection. This parameter change transforms the problem from requiring extensive storage and processing of web page data to requiring minimal storage of location identifiers, while still enabling effective advertisement targeting.
Data Source
AI summary
Methods and systems for AP location based content presentation are provided. According to one embodiment, a web service receives from a widget executing within a web page requested by a wireless computing device of multiple wireless computing devices operating within an enterprise, a unique identifier of the wireless computing device. An access point (AP) identifier is determined for an AP of multiple APs of the enterprise that is servicing the wireless computing device by querying a log database with the unique identifier. AP specific content is displayed within the web page as a result of the web service retrieving the AP specific content from a content database based on the AP identifier and returning the AP specific content to the widget.