Access Point Authentication for Customer Group Identification
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Solution Overview
Problem
Existing customer relationship management (CRM) techniques face challenges in obtaining comprehensive customer information, particularly in settings like restaurants, where membership cards and internet marketing methods are limited in scope and effectiveness, failing to provide personalized services or accurately reflect customer behaviors.
Innovation Solution
A method and system that utilizes multiplex-assigning passwords at access points to identify customer groups and collect detailed customer information through POS terminals, enabling preemptive customized services and intensive marketing targeting opinion leaders.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If membership cards are used for customer information collection, then customer information can be obtained, but separate membership subscription procedures are required which limits customer participation
Solution Approach 1:
The patent extracts the customer information collection function from the membership card system and implements it through the access point authentication system. Instead of requiring separate membership subscription, the system collects customer information directly when customers authenticate to access wireless internet services, thereby eliminating the barrier of separate procedures while maintaining information collection capability
Solution Approach 2:
The access point authentication system is made multi-functional by combining customer identification, authentication, and information collection into a single process. The system serves both as an access control mechanism and as a customer data collection platform, eliminating the need for separate membership systems
2Loss of information
If membership cards are used, then customer information can be collected, but information is only obtained at payment time which limits service personalization
Solution Approach 1:
The system performs customer information collection in advance at the access point authentication stage, before customers even enter the establishment. This preliminary action allows the system to have customer information ready for personalized service delivery throughout their visit, rather than waiting until payment time
3Loss of information
If traditional CRM methods are used, then some customer information is obtained, but comprehensive customer behavior data and group identification are not captured
Solution Approach 1:
The patent merges multiple functions into the access point system: customer identification, group classification based on authentication patterns, behavioral tracking, and information collection. By combining these functions into a single integrated system rather than separate components, comprehensive data is captured without proportionally increasing system complexity
Data Source
AI summary
Disclosed herein is a method for managing customer relationship through multiplex-assigning password of access point. According to an exemplary embodiment of the present invention, a method for managing a customer relationship by a customer management server includes: receiving customer terminal information including customer terminal identification information and customer group identification information within a shop being transmitted by accessing the access points of a plurality of customer terminals; and setting the plurality of accessed customer terminals as the same group in customer groups within the same shop based on the received customer group identification information within a shop and storing the set group in customer information corresponding to the customer terminals included in the group as customer social information.