Accommodation Box Door Displays for Context-Aware Advertising
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Solution Overview
Problem
Existing accommodation systems fail to effectively display advertisements in a manner that allows users to naturally refer to them while using the accommodation boxes, often due to the distance or positioning of the advertisements relative to the user's location, leading to poor visibility and engagement.
Innovation Solution
An accommodation system with a display device that adjusts the image display on the doors of the accommodation boxes based on the user's interaction with the system, ensuring the image is shown on the door of the used box or its vicinity, and dynamically updates the display targets based on user actions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If the advertisement is displayed in a large size targeting passersby, then the visibility for passersby is improved, but the user cannot smoothly understand the content of the advertisement due to too close distance
Solution Approach 1:
The system dynamically changes the advertisement display based on the door state. When the door is closed, a large-size advertisement is displayed for passerby visibility. When the door is opened, the advertisement automatically switches to a smaller size or different content suitable for user viewing at close distance, resolving the contradiction between passerby visibility and user understanding
2Illumination intensity
If the advertisement is displayed at a position away from the accommodation box, then more passersby can see it, but the user cannot naturally refer to the advertisement when using the accommodation box
Solution Approach 1:
The system applies different display strategies to different locations. The advertisement is displayed on the door surface itself, which is locally positioned where both passersby and users can access it. This local positioning allows the same display area to serve dual purposes: visibility for passersby when closed and reference for users when opened
3Adaptability or versatility
If the advertisement is displayed on the door of the accommodation box, then the user can naturally refer to it, but the advertisement may not be seen by passersby when the door is open
Solution Approach 1:
The system dynamically adjusts the advertisement display based on door state detection. When the door is closed, the full advertisement is displayed for passerby visibility. When the door opens, the system detects this state change and either switches to a different advertisement or adjusts the display parameters, ensuring continuous visibility for both passersby and users at appropriate times
Data Source
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Figure 3A~3B
AI summary
An accommodation system includes: a plurality of accommodation boxes each having a door and disposed so as to be arranged in an in-plane direction; a display device configured to display an image on a door of an accommodation box of the plurality of accommodation boxes; and a controller configured to acquire information on the accommodation box for which an operation of opening the door has been performed, set the door, on which the image is to be displayed, in accordance with a position of the accommodation box identified by the acquired information, and control the display device to display the image on the door.