Official Account Management via Relation Code Classification
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Solution Overview
Problem
Existing instant messenger technologies lack efficient methods for managing official accounts, particularly in classifying and proposing related accounts to users based on marketing agreements, geographical locations, business categories, and family brands.
Innovation Solution
An official account management method that sets relations between official accounts by allocating code identifiers indicating these relations, and manages these accounts by classifying them into related account groups. This system proposes additional official accounts from related groups to users based on their friend lists and interaction history, while providing benefits for users who add a predetermined number of related accounts as friends.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If official accounts are managed without classification, then the management process is simple, but user engagement and marketing effectiveness are reduced
Solution Approach 1:
The patent segments official accounts into different groups based on code identifiers that represent various relations (marketing agreements, geographical locations, business categories, family brands). This segmentation allows the system to maintain simple management through automated classification while improving user engagement by presenting relevant grouped accounts to users based on their interests and interactions
2Productivity
If related account groups are classified and proposed to users, then user engagement and marketing effectiveness improve, but system complexity increases
Solution Approach 1:
The patent applies preliminary action by pre-classifying official accounts into related groups using code identifiers before users interact with them. The system performs this classification in advance based on relations such as marketing agreements, geographical locations, business categories, and family brands, so that when users view accounts, the relevant grouping is already prepared, reducing the perceived complexity while maintaining high user engagement
Solution Approach 2:
The system implements self-service by automatically classifying and proposing related account groups to users without requiring manual intervention. The code identifiers and classification logic operate autonomously to match users with relevant official accounts based on their profiles and interactions, reducing system complexity from a user perspective while improving engagement through personalized recommendations
3Measurement precision
If code identifiers are allocated to indicate relations between accounts, then account classification precision improves, but data processing complexity increases
Solution Approach 1:
The patent uses parameter changes by implementing code identifiers as standardized parameters that represent different types of relations between official accounts. Each code identifier encodes specific relation types (marketing agreements, geographical locations, business categories, family brands), allowing the system to achieve precise classification through simple parameter matching and comparison, thereby improving classification precision while keeping data processing relatively straightforward
Data Source
AI summary
A method, system, and recording medium for managing official accounts is disclosed. An official account management method includes the steps of setting a relation between official accounts that are accounts of sponsors on a messenger, and managing the official accounts by classifying the official accounts in a related account group in accordance with the relation between the official accounts.