Achievement Incentives for Console Game Downloads
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Solution Overview
Problem
The challenge in the gaming industry is to effectively encourage users to download and convert trial versions of games to full versions, with existing methods relying heavily on marketing and limitations in demo versions, which may not be sufficient to drive higher trial downloads and conversion rates.
Innovation Solution
The method involves displaying achievement advertisements to incentivize users to download games by offering limited-time achievements, which can only be earned by playing the demo or trial version, and converting to the full version to record these achievements, thereby providing a tangible incentive for purchase.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional marketing and demo limitations are used to encourage game downloads, then users may be slightly incentivized, but conversion rates to full version remain insufficient
Solution Approach 1:
The patent changes the parameter of user incentive from passive demo limitations to active achievement rewards. By introducing achievement advertisements that offer tangible in-game rewards, the system transforms the download incentive model, directly addressing the low conversion rate problem without significantly increasing system complexity.
Solution Approach 2:
The system allows users to self-select achievement advertisements and automatically processes the download and achievement granting when users choose to download the full version. This self-service mechanism reduces the need for complex manual intervention while maintaining high conversion rates.
2Ease of operation
If achievement advertisements are displayed to incentivize downloads, then user engagement increases, but system complexity and marketing infrastructure requirements increase
Solution Approach 1:
The gaming console system performs multiple functions: it serves as the gaming platform, the achievement advertisement display system, and the download processing hub. By making the console universal, the patent avoids needing separate complex marketing infrastructure while still providing enhanced user engagement through achievement advertisements.
Solution Approach 2:
The patent introduces achievement advertisements as an intermediary element between the game publisher and the user. These advertisements mediate the incentive process by translating marketing goals into tangible in-game rewards that users can earn, simplifying the overall marketing infrastructure requirements.
3Productivity
If limited-time achievements are offered only through full version download, then conversion incentive is strong, but users lose access to achievement content during trial period
Solution Approach 1:
The system performs preliminary action by displaying achievement advertisements before the user downloads the full version. Users are shown what achievements they can earn, creating anticipation and incentive. The actual achievement granting is then executed automatically when the download occurs, ensuring both strong incentive and reliable access.
Solution Approach 2:
The system provides feedback to users about which achievements are available and how to earn them through the achievement advertisement display. This feedback loop informs users of the benefits of downloading the full version, strengthening conversion incentive while maintaining achievement access reliability through clear communication.
Data Source
AI summary
A computer-implemented method is disclosed for encouraging downloads of a game. The method includes displaying an achievement advertisement and subsequently receiving input indicative of the achievement advertisement. The input is responded to by displaying a download component related to a game associated with the achievement advertisement.