Acoustic Media Meter Viewer Assignment
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Solution Overview
Problem
Traditional audience measurement systems require physical installation and maintenance of People Meters in households, which is costly and inefficient, and do not accurately identify media viewers without manual input, leading to errors and fluctuations in data.
Innovation Solution
The use of media meters that capture audio data without physical connections to media devices, employing audio watermarking and signature-based monitoring to impute viewer data, and applying independent distribution probability dimensions to improve data accuracy and reduce installation costs.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If traditional People Meters with hardwired connections are installed in households, then accurate viewer identification can be achieved, but installation costs and system complexity increase significantly
Solution Approach 1:
The patent replaces the mechanical hardwired connection system with an acoustic field-based detection system. Instead of using physical cables connected to media devices, the system uses acoustic sensors to detect audio watermarks embedded in media content. This substitution eliminates the need for complex physical installations while maintaining measurement capabilities through acoustic signal detection and watermark recognition algorithms.
2Quantity of substance
If manual input methods are used for viewer identification, then data can be collected, but errors and fluctuations in data quality occur
Solution Approach 1:
The system implements self-service by automatically detecting viewer presence and identity through acoustic sensors and watermark recognition, eliminating the need for manual input. The media devices and sensors autonomously capture audio signals, extract watermark information, and identify viewers without human intervention, thereby reducing errors and improving data reliability through automated, consistent measurement processes.
Solution Approach 2:
The system incorporates feedback mechanisms where detected audio watermarks provide continuous information about viewer presence and identity. The system processes incoming audio signals, compares detected watermarks against a database, and adjusts viewer identification in real-time based on the feedback from acoustic detections, ensuring accurate and stable data collection.
3Reliability
If physical connections to media devices are required, then reliable data capture is possible, but installation costs and maintenance requirements increase
Solution Approach 1:
The patent replaces mechanical connection systems with acoustic field-based detection. Instead of requiring physical cables and hardwired connections to media devices, the system uses acoustic sensors to detect audio watermarks transmitted through the air. This eliminates complex installation requirements while maintaining reliable data capture through non-contact acoustic signal detection and digital watermark recognition.
Data Source
AI summary
Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes processor circuitry to execute computer readable instructions to at least: identify a candidate household from a plurality of second households to associate with a first household based on an analysis of a first duration of time first media was presented by a first media presentation device and a second duration of time second media was presented by second media presentation devices; match different ones of first panelists of the first household with matching ones of second panelists of the candidate household; and impute respective portions of the first duration of time to the different ones of the first panelists based on portions of the second duration of time for which the matching ones of the second panelists of the candidate household were exposed to the second media.