Acquisition Option Captioning for Constrained Display Interfaces
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Solution Overview
Problem
Users face difficulties in comparing and selecting acquisition options for goods or services across multiple platforms due to limited display space and the need for extensive navigation, leading to frustration and suboptimal choices.
Innovation Solution
A system that determines and presents concise captions highlighting the differences between acquisition options, allowing users to quickly identify the best choice, using a caption server and API to generate user interface data that includes these captions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple acquisition options are presented with detailed information, then users have more choices and can make better decisions, but the display space is exceeded and navigation complexity increases
Solution Approach 1:
The patent extracts only the most relevant and distinguishing information from each acquisition option, presenting it as concise captions rather than displaying complete detailed information. This allows multiple options to be shown simultaneously within limited display space while still providing users with the key differences needed for comparison.
Solution Approach 2:
The patent segments the information about each acquisition option into distinct, manageable caption elements that highlight specific differences (e.g., price, delivery time, seller rating). This segmentation allows the information to be presented in a compact format that fits within limited display areas while maintaining comprehensibility.
2Adaptability or versatility
If multiple acquisition options are presented with detailed information, then users have more choices and can make better decisions, but navigation complexity and computational load increase
Solution Approach 1:
The system performs preliminary processing of acquisition option information by pre-computing and pre-formatting the distinguishing captions before presentation. This preliminary action reduces the computational load during user interaction and eliminates the need for complex real-time navigation through detailed option specifications, as the key differences are already highlighted in the captions.
3Loss of information
If traditional detailed presentation of acquisition options is used, then complete information is provided, but user frustration increases and acquisition completion rates decrease
Solution Approach 1:
The patent applies local quality by providing different levels of information density in different parts of the interface. The captions provide condensed, high-impact information for quick comparison, while still maintaining access to complete detailed information when users choose to explore further. This localized differentiation of information quality maintains both brevity and completeness where needed.
Data Source
AI summary
Upon selection of an item, several acquisition options may be available for a user to acquire that item. The attributes of these options vary based on price, delivery speed, and so forth. Differences between a reference option and other options are determined. These differences are used to determine a caption identifier. Caption output data is determined based the caption identifier and presented within a user interface with a corresponding control. The control allows the user to acquire the item using the corresponding option. The caption provides the user with a concise and clear reason as to why a particular option is beneficial to the user. For example, a “Willing to wait?” caption shows an acquisition option for which the item is available at lower cost but longer delivery time than the reference option. Services may obtain the caption output from a caption generator using an application programming interface (API).