Action Plan Template Automation for CRM Task Coordination

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Solution Overview

Problem

Current CRM systems face challenges in efficiently managing customer engagement processes, particularly in ensuring timely completion of tasks assigned to multiple task owners, maintaining consistency across customer interactions, and adhering to regulatory compliance, leading to inefficiencies and potential degradation of customer relationships.

Innovation Solution

The implementation of a method and system for automatically creating action plans using configurable templates, which allow repeatable tasks and deadlines to be specified and assigned to task owners, enhancing productivity and consistency across customer engagements while ensuring compliance with regulations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If manual task tracking and coordination methods are used in CRM systems, then flexibility in task assignment is maintained, but task completion timeliness and coordination efficiency deteriorate

Engineering Contradiction:
Improvetask completion efficiencyVSAvoidtask coordination time
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

The system pre-defines action plan templates with standardized task sequences, deadlines, and assignments before actual customer engagements occur. When a new engagement is created, the template is automatically instantiated, eliminating the need to manually plan and coordinate each task from scratch, thus improving efficiency while maintaining flexibility through template customization.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system divides complex customer engagement processes into discrete, manageable tasks that can be independently tracked and assigned to multiple task owners. Each task is segmented with specific deadlines and responsibilities, enabling parallel execution and independent monitoring, which improves overall coordination efficiency and task completion timeliness.

Inventive Principle:
Principle #1Segmentation

2Productivity

If multiple task owners are assigned to coordinate customer engagement activities, then workload distribution is improved, but task completion consistency and synchronization deteriorate

Engineering Contradiction:
Improveworkload distribution efficiencyVSAvoidtask completion consistency
Core Design Contradiction:
ProductivityVSManufacturing precision

Solution Approach 1:

The system implements automated monitoring and notification mechanisms that provide real-time feedback to multiple task owners about task status, deadlines, and interdependencies. When one task owner completes or modifies a task, the system automatically notifies relevant stakeholders and updates the action plan, ensuring all task owners remain synchronized and maintain consistency in their work outputs.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system creates a universal action plan framework that can be applied across multiple task owners and different customer engagements. The standardized template structure ensures that regardless of which task owners are assigned, the same quality standards, deadlines, and coordination protocols are applied, maintaining consistency across diverse teams and engagements.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Manufacturing precision

If action plan templates with standardized tasks are used, then consistency across customer engagements is improved, but adaptability to specific customer needs deteriorates

Engineering Contradiction:
Improvecustomer engagement consistencyVSAvoidcustomization to customer needs
Core Design Contradiction:
Manufacturing precisionVSAdaptability or versatility

Solution Approach 1:

The system implements dynamic action plan templates that can be customized based on customer segment, engagement type, and specific requirements. While the core template structure provides standardized tasks for consistency, the system allows flexible modification of task details, deadlines, and assignments to adapt to specific customer needs, enabling both consistency and adaptability simultaneously.

Inventive Principle:
Principle #15Dynamics

4Loss of time

If automated task coordination systems are implemented, then task completion timeliness is improved, but system complexity and implementation difficulty worsen

Engineering Contradiction:
Improvetask coordination timeVSAvoidsystem implementation complexity
Core Design Contradiction:
Loss of timeVSDevice complexity

Solution Approach 1:

The system uses template copying and instantiation mechanisms where pre-defined action plan templates are automatically copied and adapted for each new customer engagement. This approach eliminates the need to build coordination logic from scratch for each engagement, reducing implementation complexity while maintaining automated coordination capabilities. The template library serves as a reusable knowledge base that simplifies system deployment.

Inventive Principle:
Principle #26Copying

Data Source

PatentUS11416830B2Method and system for automatically creating action plans based on an action plan template
Publication Date: 2022.08.16 SALESFORCE INC
  • US11416830B2 patent drawing
  • US11416830B2 patent drawing
  • US11416830B2 patent drawing

AI summary

Methods and systems are provided for automatically creating and displaying an action plan generated from an action plan template. An action plan template is created by a template owner, who can then add tasks to the action plan template until all tasks to be included as part of the template have been created. After it has been published, action plan owners can use it during an action plan creation process. An action plan owner can select a particular target record to be associated with a new action plan and specify other action plan details. An application platform can then automatically populate the new action plan with information indicating: a name of the action plan owner, a plurality of tasks a corresponding task owner who is assigned to each task, and a corresponding task deadline that was automatically calculated for each task by the action plan creation module.