Actionable Element Overlay for Video Playback Interaction

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Solution Overview

Problem

Conventional devices for displaying video content primarily offer limited interaction options, restricting users to browsing or selecting content without providing easy access to supplementary information or related content during playback.

Innovation Solution

The system identifies currently playing video content and displays actionable elements with user-selectable options, such as additional content or information, dynamically configured and located within the display environment to enhance user interaction without distracting from the primary content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional navigation elements are displayed during video playback, then users can navigate between channels and select content, but users cannot easily access supplementary information or related content during playback

Engineering Contradiction:
Improveinteraction optionsVSAvoidaccess to supplementary information
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The navigation interface is segmented into distinct functional elements: traditional channel navigation elements and actionable elements. Each actionable element is further segmented into a visual indicator and associated supplementary information. This segmentation allows users to access supplementary content without interfering with primary navigation functions.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces a new dimension of interaction by displaying actionable elements that overlay or accompany the video content. This adds a layer of supplementary information access without replacing the traditional navigation dimension, enabling users to explore related content while maintaining access to channel switching and content selection capabilities.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Ease of operation

If actionable elements with supplementary content are displayed during playback, then users can access related information easily, but the display may distract from the primary content

Engineering Contradiction:
Improveaccess to related contentVSAvoiddistraction from primary content
Core Design Contradiction:
Ease of operationVSObject-affected harmful factors

Solution Approach 1:

Actionable elements are positioned in specific locations on the display, such as corners or edges of the screen, rather than overlaying the entire video content. This local placement ensures that supplementary information is accessible without obscuring or distracting from the primary video content in the main viewing area.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The actionable elements are designed to be dynamic and responsive. They can be dismissed or minimized when not in use, and their positioning or visibility can be adjusted based on user interaction. This dynamic behavior allows the interface to adapt to user needs without creating persistent distraction from the primary content.

Inventive Principle:
Principle #15Dynamics

3Adaptability or versatility

If multiple interaction options are provided during video playback, then user engagement with content increases, but the interface complexity increases

Engineering Contradiction:
Improveuser engagementVSAvoidinterface complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent extracts supplementary information into separate actionable elements that are distinct from the primary video content and main navigation interface. This extraction allows multiple interaction options to be provided without integrating them into the core video playback functionality, thereby maintaining interface simplicity while enhancing user engagement.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The actionable elements serve multiple functions: they provide supplementary information, enable quick access to related content, and can be integrated with existing navigation capabilities. This multi-functionality allows the interface to offer enhanced engagement without requiring separate dedicated controls for each function, reducing overall interface complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS11140452B2Displaying an actionable element over playing content
Publication Date: 2021.10.05 ROKU INC
  • US11140452B2 patent drawing
  • US11140452B2 patent drawing
  • US11140452B2 patent drawing

AI summary

Example methods and systems for displaying actionable elements over playing content, such as video content, are described. In some example embodiments, the methods and systems identify video content currently playing within a display environment provided by a playback device, and display an actionable element within the display environment provided by the playback device that is based on the identified video content and includes one or more user-selectable options to perform an action associated with the identified video content. Further, in some example embodiments, the methods and systems may perform an action (e.g., present supplemental content and/or information) in response to a selection of one or more of the user-selectable options.