Actionable Media Suggestions Through Embedded Application Widgets

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Solution Overview

Problem

Existing technologies require users to manually switch between media content and third-party applications to perform actions related to the media content, such as saving information or shopping for ingredients, which is time-consuming and inefficient.

Innovation Solution

Generate actionable suggestions directly within the media content by classifying and processing it to extract relevant information, allowing actions to be performed without leaving the media content, using a server or client computing device to analyze metadata and frames for classification and content extraction.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users manually switch between media content and third-party applications to perform actions, then actions can be performed, but time consumption and operational complexity increase

Engineering Contradiction:
Improveease of performing actionsVSAvoidtime consumption
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The patent merges the media content playback interface with the third-party application functionality by injecting a widget into the media player. This allows users to perform actions (like adding items to a shopping cart) directly within the media content interface without switching applications, thereby reducing time consumption and operational complexity while maintaining ease of use

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent introduces a widget as an intermediary element that bridges the media content and third-party application. This widget is embedded within the media player interface and enables direct interaction with third-party functionality, eliminating the need for manual application switching while preserving user control and ease of operation

Inventive Principle:
Principle #24Intermediary (Mediator)

2Ease of operation

If users manually switch between media content and third-party applications, then actions can be performed, but operational steps increase

Engineering Contradiction:
Improveease of performing actionsVSAvoidnumber of operations
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent combines multiple operational contexts (media playback and third-party application) into a single unified interface through widget injection. This reduces the number of operational steps from multiple application switches to a single integrated interaction, simplifying the user workflow while maintaining full functionality

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent segments the third-party application functionality into a compact widget that can be embedded within the media player interface. This segmentation allows the widget to operate independently within the unified interface, reducing operational complexity while preserving the full capabilities of the third-party application

Inventive Principle:
Principle #1Segmentation

3Ease of operation

If actionable suggestions are generated and displayed within media content, then user experience is improved, but computational resources increase

Engineering Contradiction:
Improveuser experienceVSAvoidcomputational resources
Core Design Contradiction:
Ease of operationVSUse of energy by moving object

Solution Approach 1:

The patent performs preliminary classification of media content using metadata and frame analysis before generating actionable suggestions. By pre-classifying content types (e.g., cooking videos, shopping tutorials) and pre-identifying relevant entities, the system reduces real-time computational requirements while maintaining high-quality suggestion generation that improves user experience

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS20250328579A1Actionable suggestions for media content
Publication Date: 2025.10.23 GOOGLE LLC
  • US20250328579A1 patent drawing
  • US20250328579A1 patent drawing
  • US20250328579A1 patent drawing

AI summary

Implementations relate to processing media content, and/or associated metadata, to classify the media content into a first category, of a plurality of predefined categories. Versions of those implementations further relate to extracting target content from the media content; generating, based on the extracted target content, an action that corresponds to an application; and generating, based on the generated action, a selectable suggestion including a textual portion that describes the action. Some of those versions further relate to causing the selectable suggestion to be displayed at a display of a client device, along with rendering of the media content. The selectable suggestion, when selected, causes the application to perform the action. The target content can be extracted based on the first category and can be extracted based on the first category in response to the media content being classified into the first category.