Actionable Object Overlay for Mobile Landing Page Conversion
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Solution Overview
Problem
Landing pages on mobile devices often lack optimization, leading to lower conversion rates as users may find it difficult to perform additional actions, resulting in higher abandonment rates.
Innovation Solution
A method and system for providing actionable objects on landing pages, which include generating and rendering functional extensions such as click-to-call or directions objects, allowing users to perform specific tasks directly from the page, thereby enhancing user interaction and conversion rates.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If a landing page is optimized for mobile devices with traditional navigation, then the page structure remains simple and easy to maintain, but user conversion rate decreases because users cannot easily perform additional actions
Solution Approach 1:
The patent divides the mobile landing page into multiple frames, with the first frame containing actionable objects (click-to-call, directions, email) and the second frame containing the original landing page content. This segmentation allows users to access multiple functions simultaneously without complicating the overall page structure, thereby improving conversion rate while maintaining structural simplicity.
Solution Approach 2:
The patent introduces a new dimensional layer by overlaying the first frame (actionable objects) on top of the second frame (landing page content). This dimensional approach enables users to perform multiple actions without navigating away from the main content, increasing conversion rate without adding structural complexity.
2Ease of operation
If multiple functional objects are added to enable direct actions, then user engagement increases, but the complexity of implementing and maintaining the page increases
Solution Approach 1:
The patent pre-configures the first frame with commonly needed actionable objects (click-to-call, directions, email) that are rendered before the user arrives at the landing page. This preliminary preparation allows users to immediately perform actions without needing to search or navigate, improving ease of operation while keeping implementation straightforward through template-based approaches.
Solution Approach 2:
The first frame serves multiple functions simultaneously by incorporating various actionable objects (telephony, navigation, communication) in a single unified interface. This multi-functionality approach improves ease of operation by providing all necessary actions in one place, while the standardized frame structure keeps implementation complexity manageable.
3Adaptability or versatility
If the landing page content is displayed in a separate frame, then actionable objects can be provided without modifying original content, but the overall page rendering complexity increases
Solution Approach 1:
The patent segments the landing page into two distinct frames: the first frame for actionable objects and the second frame for original landing page content. This segmentation allows the original content to remain unchanged and easily maintainable, while the actionable objects can be independently configured and rendered, providing content integration flexibility without excessive rendering complexity.
Solution Approach 2:
The second frame acts as an intermediary that carries the original landing page content unchanged, while the first frame overlays actionable objects. This intermediary approach allows integration of new functionality without modifying original content, and the frame-based structure keeps rendering complexity manageable through standardized processes.
Data Source
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AI summary
Systems and methods for providing functional extensions on a landing page of a creative. The method includes identifying, by a data processing system, a creative for serving on a computing device. The creative can be associated with a network address of a landing page. The method also includes generating, by the data processing system, an actionable object, such as a functional extension, to be rendered with content of the landing page and providing, by the data processing system, the actionable object to be rendered with the content of the landing page responsive to an action taken on the creative when served on the computing device. Examples of functional extensions include click-to-call extensions and directions extensions.