Actual Sized Image Projection for Digital Commerce Screens

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Solution Overview

Problem

In online marketplaces, consumers face difficulties in visualizing the actual size of products due to variations in display sizes and resolutions of user devices, making it challenging to make informed purchasing decisions.

Innovation Solution

A method and system that calculates the actual height and width of an object, scales its image to the correct size based on the display dimensions, and projects it in actual size on any digital screen, regardless of the screen's size and resolution, allowing for virtual fitting and relative sizing comparisons.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If product images are displayed on various user devices with different screen sizes and resolutions, then the system can reach more consumers and increase accessibility, but the actual size of the product cannot be accurately perceived

Engineering Contradiction:
Improvedisplay compatibilityVSAvoidsize perception accuracy
Core Design Contradiction:
Adaptability or versatilityVSMeasurement precision

Solution Approach 1:

The system changes the display parameters by calculating and applying a scaling factor that adjusts the product image dimensions based on the device's screen characteristics (pixel density, screen size). This allows the same image to be displayed accurately across different devices by modifying its display parameters rather than its intrinsic properties

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The patent introduces an intermediary calculation layer that mediates between the fixed product image and the variable display screen. The scaling factor computation uses screen parameters (width, height, pixel density) as intermediaries to determine the appropriate display size, creating a bridge that translates physical product dimensions into device-appropriate pixel dimensions

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If product images are scaled to fit different screen sizes, then display adaptability is improved, but the actual size representation of the product deteriorates

Engineering Contradiction:
Improvescreen adaptationVSAvoidsize accuracy
Core Design Contradiction:
Adaptability or versatilityVSManufacturing precision

Solution Approach 1:

The system dynamically changes the display parameters of product images by calculating a scaling factor based on screen characteristics. The formula adjusts image width and height in pixels while maintaining the actual size representation through precise parameter computation that accounts for pixel density and screen dimensions

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The system performs preliminary calculations of screen parameters and scaling factors before displaying the product image. By pre-computing the appropriate scaling based on device characteristics, the system ensures accurate size representation is established before the user views the image, preventing distortion

Inventive Principle:
Principle #10Preliminary action

3Reliability

If fixed resolution images are used across all devices, then image quality is maintained, but size perception varies across different displays

Engineering Contradiction:
Improveimage quality consistencyVSAvoidactual size perception
Core Design Contradiction:
ReliabilityVSMeasurement precision

Solution Approach 1:

The system changes the display parameters of images dynamically based on device screen characteristics. Instead of using a fixed resolution, the image width and height in pixels are adjusted according to the calculated scaling factor, which incorporates screen width, screen height, and pixel density to maintain both quality and accurate size perception

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentEP3241211B1Generating and displaying an actual sized image of an interactive object
Publication Date: 2021.10.06 EBAY INC
  • EP3241211B1 patent drawingFigure 1
  • EP3241211B1 patent drawingFigure 2
  • EP3241211B1 patent drawingFigure 3~4B

AI summary

Methods and systems generate and project an actual sized image of an object. An object or a representation of an object may be pre-processed. The pre-processing of a representation of the object may include determining pixels that belong to the object and pixels that belong to a background of the image. The pre-processing may include calculating a bounding box for the object. The projection may include determining an area of projection suitable for the bounding box of the object. The projection may further include projecting an image of intermediate dimensions. The projection may further include up-sampling or down-sampling the image to an actual size. The projection of the actual sized image may be made interactive by rendering at least one additional view of the object.