Location-Based Ad Aggregation and Device Format Adaptation
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Solution Overview
Problem
Existing Internet-based services face challenges in providing relevant location-based advertisements, as they often rely solely on distance-based ranking, are limited by advertising sources, and cannot adapt to diverse device protocols, leading to ineffective ad presentation on mobile devices with small displays.
Innovation Solution
An advertisement system aggregates ads from multiple sources, transforms them into device-specific formats, and ranks them based on serving areas and query locations, ensuring relevance and compatibility with various devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If advertisements are ranked based on distance from the user's current location, then the ranking is simple to compute, but the relevance to the user's actual needs deteriorates
Solution Approach 1:
The patent changes the ranking parameters from simple distance-based metrics to a multi-factor scoring system that includes serving area coverage, device protocol compatibility, and user relevance. This transforms the single-parameter distance ranking into a composite scoring mechanism that evaluates multiple dimensions of ad suitability, thereby improving relevance while maintaining computational feasibility through structured factor weighting.
2Adaptability or versatility
If the advertisement system supports multiple device protocols, then the adaptability to diverse devices is improved, but the system complexity increases
Solution Approach 1:
The patent applies preliminary action by pre-processing advertisements into multiple device-specific formats (WAP, HTML, SMS, MMS, XML) during the aggregation phase, before the actual ad selection occurs. This advance preparation eliminates the need for real-time format conversion during ad delivery, reducing system complexity while maintaining support for diverse device protocols. The ad server stores pre-formatted versions of each advertisement, enabling rapid retrieval and delivery matched to device capabilities.
3Device complexity
If advertisements are provided from a single advertising service source, then the system is simple to manage, but the variety and relevance of advertisements deteriorate
Solution Approach 1:
The patent merges multiple advertisement sources (traditional ad servers, Yellow Pages directories, chamber of commerce listings, business directories) into a unified advertisement aggregation system. This consolidation allows the system to access diverse advertisement content from various sources while managing them through a single integrated platform. The aggregation process normalizes data from different sources into a common format, enabling unified management while preserving the variety and relevance of advertisements from multiple origins.
4Adaptability or versatility
If advertisements are transformed into multiple device-specific formats, then the compatibility with various devices is improved, but the processing time and computational resources increase
Solution Approach 1:
The patent applies preliminary action by pre-converting advertisements into multiple device-specific formats (WAP, HTML, SMS, MMS, XML) during the initial aggregation phase, before the actual ad selection and delivery occurs. This advance preparation stores multiple format versions of each advertisement in the database, eliminating the need for real-time format conversion during ad delivery. When an advertisement is selected, the system simply retrieves the pre-formatted version matching the device protocol, significantly reducing processing time and computational resource usage during critical delivery moments.
Data Source
AI summary
A method and system for providing location-based advertisements to requesting devices is provided. An advertisement system aggregates advertisements by collecting advertisements from multiple advertisement sources, extracting data from the collected advertisements, and storing the extracted data in a common format. After aggregating the advertisements, the advertisement system transforms each advertisement into multiple advertisement formats that are specific to protocols supported by the various device types. When the advertisement system receives queries for advertisements, it identifies matching advertisements and ranks them based on a location. The advertisement system then selects an advertisement format that is appropriate for the requesting device.