Ad-Generated Avatar Compensation in Virtual Worlds
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Solution Overview
Problem
Conventional advertising techniques have become less effective due to increased entertainment options and the ability of consumers to avoid advertisements, necessitating new methods to reach a larger audience, particularly in virtual worlds like MMO applications.
Innovation Solution
A computer program provides an advertiser-generated avatar to participants, encouraging interaction by offering compensation based on the level of engagement with the avatar and advertisements, including altering the participant's avatar associated with them.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If conventional advertising techniques are used, then advertising reach is limited, but consumer exposure to advertisements is reduced due to increased entertainment options and ad avoidance technologies
Solution Approach 1:
The patent introduces an intermediary mechanism where participants are compensated for viewing and interacting with advertisements. This intermediary compensation system mediates between the advertiser's need for exposure and the consumer's tendency to avoid ads, transforming ad viewing from a passive obligation to an active, rewarded activity within the virtual world environment.
Solution Approach 2:
The system enables participants to self-select and self-reward their own advertising exposure through the compensation mechanism. Participants actively choose to engage with advertisements to earn in-game benefits, transforming the advertising experience from something imposed on consumers to something they voluntarily pursue for their own benefit.
2Productivity
If participants are compensated for interacting with advertisements, then advertising engagement increases, but system complexity increases due to avatar replacement and interaction monitoring
Solution Approach 1:
The participant's avatar serves multiple functions: it is both the player's personal representation in the virtual world and a potential advertising vehicle. When compensated advertisements are activated, the avatar transforms to display ad content, allowing the same object to fulfill both personal and commercial functions without requiring separate advertising-specific representations.
Solution Approach 2:
The system implements feedback loops where participant interactions with advertisements are monitored and measured, then translated into compensation that is returned to the participant. This feedback mechanism creates a closed loop that automatically regulates advertising engagement levels based on participant behavior, reducing the need for manual intervention and complex control systems.
Data Source
AI summary
Technologies are described herein for sharing advertisement revenue. An advertiser-generated avatar is provided to a first participant. The advertiser-generated avatar may be associated with an advertisement. Further, the first participant may be associated with a current avatar. The current avatar is replaced with the advertiser-generated avatar. While the first participant is associated with the advertiser-generated avatar, a level of interaction between the first participant and other participants is monitored. An amount of compensation to provide the first participant is determined based on the level of interaction between the first participant and the other participants. The compensation is provided to the first participant.