Advertisement Bidding Data Collection via Virtual User Simulation
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Solution Overview
Problem
Current Internet advertisement surveys lack the ability to track and analyze the advertisement bidding process, making it difficult for advertisers to optimize their ad budget and improve the impact and efficiency of their advertisements.
Innovation Solution
A method and system for automatically collecting and analyzing advertisement bidding data, including the order of bids, bidder information, and winning advertisements, by accessing Internet content sites with virtual user data and IP addresses, and storing this data for retrieval based on various parameters.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If advertisement surveys collect information about advertisements presented to users, then the survey can understand user experience and ad impact, but the survey lacks knowledge of who delivered the advertisement and how the bidding was performed
Solution Approach 1:
The patent introduces an intermediary component (advertisement survey system with bidding data collection capability) that bridges the gap between advertisement delivery and bidding process information. This intermediary captures bidding data from the complex bidding chain and makes it accessible to advertisers, resolving the information loss without requiring advertisers to directly navigate the complex bidding infrastructure.
2Productivity
If the advertisement exchange system performs real-time bidding communication between advertisement exchange servers and advertising servers, then advertisements can be placed on web pages, but the process is complex and takes about a second
Solution Approach 1:
The patent extracts bidding process information from the complex real-time bidding system and delivers it separately to advertisers. By taking out the information collection and delivery function from the main bidding flow, the system reduces the complexity burden on advertisers while maintaining the productivity of the advertisement placement process.
3Measurement precision
If advertisers want to optimize their ad budget and improve campaign impact, then they need detailed bidding data, but current survey systems do not track the way advertisements are placed
Solution Approach 1:
The patent implements a self-service mechanism where the advertisement survey system automatically collects, processes, and delivers bidding data to advertisers without requiring manual intervention. The system serves itself by capturing bidding information from the exchange and presenting it in a usable format, making precise measurement accessible while maintaining ease of operation for advertisers.
Data Source
AI summary
Automatically collecting advertisement bidding order by automatically accessing at least one Internet content site and presenting the Internet content site with at least one virtual user data and an at least one of IP address representing a geographic location of the virtual user. In response, receiving from the Internet content site advertisement content, and bidding data. Presenting the advertisement bidding data to a user, and/or storing the advertisement bidding data.