Ad Campaign Data Packaging System
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Solution Overview
Problem
The complexity and time-consuming nature of online advertising campaigns are exacerbated by the involvement of multiple stakeholders and the use of rich media ads, which require accurate placement and referencing of multiple asset files, leading to errors and inefficiencies in communication and data management.
Innovation Solution
A system and method for managing ad campaign data by packaging output files and context information into a single file, using a pre-defined data format, allowing for automated processing and streamlined data transport between different users and applications, thereby simplifying the campaign management process.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple asset files are used to create rich media ads, then the creative quality and interactivity are improved, but the data management complexity and error rate increase
Solution Approach 1:
The patent combines multiple asset files and their associated metadata into a single packaged file structure. This merging approach maintains the quality and interactivity of rich media ads while simplifying data management by consolidating what would otherwise be numerous separate files into one organized package that can be handled as a single unit.
Solution Approach 2:
The patent implements a nested file structure where metadata files contain references to and information about asset files, which in turn contain the actual creative content. This nesting organizes the complex multi-file creative structure within a hierarchical framework that simplifies management and processing.
2Reliability
If multiple stakeholders are involved in the campaign process, then the campaign quality and compliance are improved, but the communication complexity and time required increase
Solution Approach 1:
The patent performs preliminary actions by automatically generating, validating, and organizing campaign data packages before deployment. The system pre-processes metadata, validates file structures, and prepares packaged files in advance, reducing the need for manual intervention and communication cycles among stakeholders during the actual deployment process.
Solution Approach 2:
The patent enables self-service through automated data validation, package generation, and error detection capabilities. The system automatically checks for compliance issues and generates appropriate error messages, reducing the need for manual review and communication between stakeholders while maintaining high compliance standards.
3Adaptability or versatility
If manual data organization and code implementation are used, then flexibility and customization are improved, but the productivity and accuracy decrease
Solution Approach 1:
The patent creates a universal packaged file format that can accommodate different types of creative assets and metadata structures while maintaining a consistent organization scheme. This universal approach enables automated processing of diverse campaign data types without requiring custom code implementation for each case, thereby improving productivity while preserving customization capabilities through the flexible metadata structure.
Data Source
AI summary
A method and system for managing ad campaign data. According to one embodiment, an application receives a request to store data associated with an ad campaign, and responsive to the request, stores one or more output files and context information associated with the data, the context information assembled according to a pre-defined data format defining a role of the data within the ad campaign.