Multi-Platform Ad Campaign Manager with Unique Tracking
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Solution Overview
Problem
The advertising industry faces challenges with fractured platforms and poor analytics, particularly for television advertising, as users cannot easily track website visits or distinguish between callers from ads, search engines, or other sources, leading to incomplete analytics and complex management across multiple advertising mediums.
Innovation Solution
A multi-platform adaptive ad campaign manager system that centralizes advertising campaigns, provides strong analytics, and allows for quick Call To Action interactions by storing ads in a database, communicating across platforms, tracking user interactions, and sending SMS messages with buttons or links for user engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If television advertisements direct users to generic websites or call corporate phone numbers, then users can easily access information, but analytics capabilities are lost and it is impossible to track the origin of visits or calls
Solution Approach 1:
The patent segments the corporate phone number and website URL into multiple trackable components by creating unique shortened URLs and vanity phone numbers for each advertising campaign. This allows the system to maintain ease of user access while simultaneously capturing analytics data about campaign performance and user behavior.
Solution Approach 2:
The patent introduces an intermediary tracking system that sits between the advertisement and the final destination (website or phone number). This intermediary captures user interactions through unique identifiers in URLs and phone numbers, enabling analytics collection without preventing users from accessing the intended information.
2Adaptability or versatility
If advertising campaigns are managed across multiple platforms (social media, email, television), then advertising reach is expanded, but management coherence and analytics completeness become more complex
Solution Approach 1:
The patent creates a universal tracking system that functions across multiple advertising platforms (social media, email, television) using a common methodology. The same URL shortening and phone number tracking techniques work across all platforms, providing unified analytics without requiring separate systems for each channel.
Solution Approach 2:
The patent merges the analytics functionality across different advertising platforms into a single unified system. By combining tracking methods into one coherent approach that works across social media, email, and television, the system simplifies management while maintaining multi-platform versatility.
3Ease of operation
If users cannot manually type complex website URLs from television ads, then call center discrimination is improved, but website origin tracking is lost
Solution Approach 1:
The patent extracts the tracking functionality from the URL itself by incorporating unique identifiers directly into the URL structure. This allows the system to capture website origin data automatically without requiring users to manually type complex URLs, as the tracking information is embedded in the simplified URL provided in the advertisement.
Data Source
AI summary
A system and method for advertisement campaign tracking and management using a multi-platform adaptive ad campaign manager, a plurality of network connections including a PSTN, the Internet, and a TV network, a cellphone, and dynamic advertisements which a user may tap on, scan, or call with their cellular phone in order to receive an automated SMS response which may contain a link or button to click which may take them to a webpage to complete a transaction in accordance with the advertisement, shortening and automating the conduit from advertisement to user signup or purchase, especially in the case of TV advertisements.