Online Ad Capture System with User Pocketbook and Blockchain Rewards
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Solution Overview
Problem
Current technologies do not allow users to capture and consolidate online advertisements from various sources, including electronic media and real-world displays, for later viewing and interaction, nor do they provide opportunities for users to interact with these advertisements or earn rewards for doing so.
Innovation Solution
A system and method that enables users to save online advertisements in a 'user pocketbook' on a personal electronic device, allowing future viewing and interaction, and allows users to fund advertisements to support causes or campaigns, with the option to become affiliate marketers or recruiters, using blockchain for tracking and rewarding impressions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users want to capture and consolidate advertisements from multiple sources for later viewing, then advertisement accessibility and user engagement are improved, but system complexity and data management requirements increase
Solution Approach 1:
The patent combines multiple advertisement sources (online ads, offline ads captured via camera, social media ads) into a single centralized database and unified user interface. This merging allows users to access all advertisements in one location rather than navigating multiple platforms, improving ease of operation while the system handles the complexity of integration in the background.
Solution Approach 2:
The patent introduces a centralized database and server system as an intermediary between various advertisement sources and user devices. This mediator captures, stores, and manages advertisement data from multiple sources, then delivers it to users through a unified interface, shielding users from the underlying system complexity.
2Productivity
If users are provided interaction opportunities with saved advertisements, then user engagement and advertising effectiveness are improved, but system functionality and processing requirements increase
Solution Approach 1:
The patent implements a multi-functional system where the same advertisement database and user interface support multiple interaction types (viewing, sharing, funding, affiliate marketing, recruitment). This universal platform handles diverse user engagements through a single system architecture, improving productivity while managing complexity through standardized processes.
Solution Approach 2:
The patent creates a dynamic system where user interactions with advertisements can take multiple forms depending on user choice and advertiser needs. Users can passively view ads, actively share them, fund them, become affiliates, or recruit others. The system adapts to these varying interaction levels, providing flexibility that enhances engagement while using modular architecture to manage the resulting complexity.
3Productivity
If users can fund advertisements and become affiliate marketers, then advertising propagation and campaign support are improved, but transaction processing and financial management complexity increase
Solution Approach 1:
The patent implements self-service mechanisms where users can directly fund advertisements and become affiliate marketers through automated system processes. The system handles payment processing, affiliate tracking, and reward distribution automatically without requiring manual intervention, thus improving advertising propagation while managing financial complexity through automation.
Solution Approach 2:
The patent incorporates feedback loops where users receive rewards based on their affiliate marketing performance and ad funding outcomes. The system tracks impressions, clicks, and conversions, then automatically distributes rewards to users, creating a self-regulating ecosystem that enhances propagation while using automated feedback mechanisms to manage transaction complexity.
Data Source
AI summary
Provided are embodiments of a system and method for capturing online advertisements for later viewing and interaction. The method includes: displaying an advertisement associated with an interest or an interested party on a GUI accessible by a receiving party via a PED, and displaying a first icon or image positioned within or adjacent to the advertisement on the GUI that indicates the advertisement can be saved by the receiving party and moved into a user pocketbook configured to allow future viewing and interaction therewith. The method further includes registering a user input by the receiving party indicating the user wants to move the advertisement to the user pocketbook; and moving the advertisement into the user pocketbook in response to registering the user input. Additional embodiments provide for a user to fund the further propagation of a captured advertisement and to be rewarded relative to a number of impressions.