Electronic Device Ad Category Determination for Privacy Protection
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Solution Overview
Problem
Existing electronic apparatuses face challenges in providing optimal advertisements to users without transmitting their personal information, due to privacy concerns and regulatory requirements.
Innovation Solution
An electronic apparatus equipped with a camera, communication interface, memory, and processor, which determines advertisement categories based on user information using a matching table, and transmits these categories to an advertisement platform server without sharing personal user data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If user personal information is collected and transmitted to advertisement platform servers to provide optimal advertisements, then advertisement effectiveness is improved, but user privacy protection is worsened
Solution Approach 1:
The patent extracts only the necessary advertisement category information from user personal information without transmitting the actual personal data. The electronic apparatus determines advertisement categories based on user information locally and transmits only these categorized results to the advertisement platform server, thereby achieving advertisement effectiveness while protecting user privacy.
Solution Approach 2:
The patent introduces an intermediary processing layer where the electronic apparatus acts as a mediator between user personal information and the advertisement platform server. The apparatus processes personal information locally to determine advertisement categories, serving as an intermediary that prevents direct transmission of sensitive personal data while still enabling targeted advertising.
2Object-affected harmful factors
If user personal information is processed locally to determine advertisement categories, then user privacy is protected, but device complexity increases
Solution Approach 1:
The patent segments the advertisement determination process into distinct functional components: user information acquisition, advertisement category determination based on the information, and transmission of category information to the server. This segmentation allows each component to perform its specific function efficiently while maintaining overall system simplicity and privacy protection.
Data Source
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AI summary
Provided are an electronic device and a method for controlling same. The present method for controlling the electronic device may allow for on the basis of an image obtained by a camera of the electronic device, acquiring information associated with the user, identifying at least one advertisement category among a plurality of advertisement categories; when an event for displaying an advertisement occurs, transmitting information on the at least one advertisement category to an advertisement platform server; and receiving an advertisement in the at least one advertisement category from the advertisement platform server.