Interactive Ad Collapse and Expansion Mechanism

Resolve Bottlenecks,
Find Innovative SolutionsGenerate Solutions

Solution Overview

Problem

Existing advertising technologies face challenges in reducing low-quality interactions with advertisements, such as inadvertent clicks or taps, and misleading interactions due to users discovering ads are not what they expected after landing on them.

Innovation Solution

A method and system that display an interactive advertisement with a first content object in a collapsed state, allowing users to move it to a target location on the screen, triggering an expanded version only upon satisfying a specific action, such as a swipe gesture, which reduces inadvertent interactions and provides a preview of the ad before expansion.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If an advertisement is displayed in a traditional clickable format, then user interaction with the ad is simplified and easy to implement, but inadvertent clicks and low-quality interactions increase

Engineering Contradiction:

Improveease of ad interactionVSAvoidquality of ad interaction

Core Design Contradiction:

Ease of operationVSReliability

Solution Approach 1:

The advertisement is displayed in a collapsed state before user interaction, requiring the user to perform a deliberate expansion action first. This preliminary action filters out inadvertent clicks while maintaining ease of operation for intentional interactions.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The advertisement transitions from a static collapsed state to an expanded state through user interaction. This dynamic transformation allows the ad to adapt its visibility and interaction requirements based on user intent, reducing low-quality interactions while maintaining operational simplicity.

Inventive Principle:

Principle #15Dynamics

2Reliability

If an advertisement is displayed in a collapsed state requiring expansion, then inadvertent interactions are reduced, but device complexity and implementation difficulty increase

Engineering Contradiction:

Improvequality of ad interactionVSAvoidcomplexity of ad display mechanism

Core Design Contradiction:

ReliabilityVSDevice complexity

Solution Approach 1:

The advertisement is divided into a collapsed portion and an expanded portion, with distinct functionality for each state. This segmentation allows the complex interaction model to be broken down into manageable states that are easier to implement and control.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

An expansion trigger mechanism serves as an intermediary between the collapsed and expanded states of the advertisement. This mediator component simplifies the implementation by providing a clear transition point that manages the complexity of state changes.

Inventive Principle:

Principle #24Intermediary (Mediator)

3Area of stationary object

If an advertisement is displayed in a collapsed state, then screen space is conserved and user experience is improved, but the ad content visibility and information delivery are reduced

Engineering Contradiction:

Improvescreen space availabilityVSAvoidad content visibility

Core Design Contradiction:

Area of stationary objectVSLoss of information

Solution Approach 1:

The collapsed advertisement contains the essential trigger elements within a compact form, while the expanded advertisement reveals the full content. This nesting approach allows the ad to preserve screen space when not fully engaged while providing complete information when activated.

Inventive Principle:

Principle #7Nested doll (Nesting)

Solution Approach 2:

The advertisement utilizes the expansion dimension to reveal additional content. By transitioning from a 2D collapsed state to an expanded state that occupies additional screen real estate, the ad delivers comprehensive information while maintaining a space-efficient presence in its initial state.

Inventive Principle:

Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS11579766B2Methods and systems for reducing inadvertent interactions with advertisements displayed on a computing device

Publication Date: 2023.02.14 GOOGLE LLC

AI summary

A computing device can receive an interactive advertisement comprising a first content object and a second content object. The computing device can display the first content object corresponding to a collapsed version of the interactive advertisement. The computing device can receive a first action to activate the interactive advertisement. The computing device can provide for display, responsive to receiving the first action, a target object identifying a location on the display screen to which to move the first content object. The computing device can receive a second action to move the first content object towards the target object. The computing device can then provide for display, the second content object corresponding to an expanded version of the interactive ad on the display screen of the computing device.