Ad Component Review System for Instant Decisioning
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Solution Overview
Problem
Manual review of third-party content in online systems is time-consuming and lacks scalability, leading to delays in review decisions, which can deter advertisers and delay content submission and resubmission, as existing automatic review systems often review content only after it is completed.
Innovation Solution
Implementing an online system that reviews 'preliminary ads' as components are entered, allowing for iterative policy evaluation, reducing delays by providing instant review decisions to advertisers, with automatic approval or rejection for most ads, and notifying users of manual review progress.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If automatic review systems are used to improve scalability, then review capacity increases, but review decision delay remains significant
Solution Approach 1:
The system performs preliminary review actions by evaluating ad components and assembling preliminary ads before the advertiser completes the submission. The review process begins in advance as the advertiser enters components, so that when submission is complete, review decisions are already prepared or nearly prepared, eliminating the delay between completion and decision receipt.
Solution Approach 2:
The review process is segmented into component-level review units that can be processed independently as each component is entered. This allows the system to review individual ad components (headline, description, image, link) separately and accumulate review decisions, rather than waiting for the complete ad to be submitted for a single review action.
2Reliability
If policies are performed on completed third-party content, then review accuracy is maintained, but review timing is delayed until submission
Solution Approach 1:
The system performs policy evaluation actions in advance on ad components as they are being entered, rather than waiting for completion. Preliminary ads are assembled and reviewed as components are added, so that policy compliance is determined beforehand, maintaining accuracy while eliminating the timing delay associated with post-completion review.
3Reliability
If manual review is used to ensure quality, then content quality is maintained, but time consumption increases
Solution Approach 1:
The system performs self-service by automatically reviewing ad components and assembling preliminary ads without requiring manual intervention for each review action. The automatic review system processes components independently and accumulates decisions, reducing the time consumption associated with manual review while maintaining quality through consistent policy application.
Solution Approach 2:
The system discards the time-consuming manual review process for automatic processing, while recovering the quality assurance function through automated policy evaluation. By using automatic review systems that consistently apply policies, the system maintains quality without the time consumption of manual review, though complex cases can still trigger manual review when needed.
Data Source
AI summary
An online advertising system provides a user interface that allows the majority of advertisers to receive an “instantaneous” decision on their ad as soon as it is created. Instead of starting the ad review process after the advertiser submits the full ad for review, each ad component and existing combination of ad components is reviewed when it is entered into the ad creation form. This method allows the system to begin time-consuming aspects of the ad review (i.e., crawling the landing page, analyzing image features) while the user is still spending time on creating the ad.