Ad Control Interface for Streaming Media
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Solution Overview
Problem
Current streaming media technologies do not allow users to skip advertisements seamlessly, disrupting the viewing experience, and existing systems for controlling advertisements are often cumbersome and inconvenient for users.
Innovation Solution
A method and apparatus that enable users to select advertising control options before streaming a media program, allowing them to choose between prefacing or intervening advertisements, with the option to view fewer or shorter ads in exchange for viewing longer prefacing ads, using a simple and direct interface.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users are allowed to skip advertisements during streaming, then user convenience is improved, but system complexity increases due to need for control interfaces and advertisement management mechanisms
Solution Approach 1:
The system presents advertising control options to users before the media program streaming begins. Users can select their advertising preferences (number of prefacing advertisements, length of advertisements, etc.) in advance, which simplifies the interaction during actual viewing while still providing comprehensive control capabilities.
Solution Approach 2:
The patent introduces an advertising control interface that acts as an intermediary between the user and the advertisement delivery system. This interface mediates user preferences with the streaming system, allowing users to control advertisement parameters without directly interacting with the complex underlying advertisement management mechanisms.
2Adaptability or versatility
If users are provided with detailed advertising control options, then user satisfaction is improved, but interface complexity increases making it cumbersome for users
Solution Approach 1:
The advertising control interface is segmented into distinct, manageable options including prefacing advertisement count, advertisement length, and advertisement content preferences. Each segment can be independently configured, allowing users to control specific aspects of advertisement delivery without being overwhelmed by a monolithic complex interface.
Solution Approach 2:
All advertising control configurations are performed preliminarily before the media program streaming begins. Users can set all their preferences in advance, which provides comprehensive control flexibility while keeping the actual viewing experience simple and uninterrupted by complex interface interactions.
3Quantity of substance
If more advertisements are shown during media program, then advertising revenue is improved, but user experience deteriorates due to increased ad interruptions
Solution Approach 1:
The system dynamically adjusts the number and characteristics of advertisements based on user-selected preferences. Instead of a fixed advertisement schedule, the advertisement delivery is dynamically adapted to match user choices regarding prefacing advertisement counts, advertisement lengths, and content types, thereby maintaining viewing experience while optimizing advertising delivery.
Solution Approach 2:
The system incorporates user feedback through the advertising control interface where users express their preferences. This feedback loop allows the system to adjust advertisement delivery parameters to match user expectations, reducing negative impact on viewing experience while maintaining appropriate advertising volume for revenue generation.
Data Source
AI summary
A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to control the presentation of advertisements to select prefacing advertisements in lieu of more time consuming or more numerous intervening advertisements presented during the media program.