Advertisement Delivery Management Apparatus
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Solution Overview
Problem
Existing advertisement delivery systems face challenges in accurately delivering designated numbers of advertisements to users based on user attributes, leading to discrepancies between allocated and actual delivered content.
Innovation Solution
An advertisement delivery management apparatus that predicts user attributes of future delivery targets, allocates users based on order requests, and selects appropriate advertising information for transmission, ensuring accurate delivery according to predicted user attributes and maintaining real-time delivery properties.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If advertising information is determined based on remaining amount of advertising information, then the allocation process is simple, but the delivery accuracy to designated users deteriorates
Solution Approach 1:
The system performs preliminary actions by predicting future delivery target users and their attributes before actual advertisement delivery occurs. User attributes are predicted in advance and stored, allowing accurate matching when order requests are received. This preliminary prediction enables both simple allocation processes and high delivery accuracy to be achieved simultaneously.
2Measurement precision
If delivery target users are selected based on predicted user attributes, then delivery accuracy improves, but system complexity increases
Solution Approach 1:
The system introduces predicted user attributes as an intermediary element between the advertisement order requests and the actual delivery process. These predicted attributes serve as a mediator that enables accurate matching without requiring complex real-time analysis, thus improving delivery accuracy while keeping the overall system structure manageable.
3Productivity
If real-time delivery is maintained, then delivery efficiency is preserved, but allocation precision deteriorates
Solution Approach 1:
By performing user attribute prediction in advance as a preliminary action, the system can maintain real-time delivery efficiency while achieving high allocation precision. The predicted attributes are ready before delivery occurs, allowing immediate and accurate matching without compromising either efficiency or precision.
Data Source
AI summary
An advertisement delivery management apparatus according to an embodiment includes an allocation unit and an advertisement delivery unit. The allocation unit selects delivery target users who have the user attribute designated by each of order requests and whose number corresponds to the number of deliveries designated by each of order requests, from a plurality of delivery target users predicted as future advertisement delivery destinations, and allocates the selected delivery target users to the order requests. The advertisement delivery unit selects the advertising information of the order request corresponding to a user attribute of a user of a user terminal on the basis of the allocation result of the allocation unit and transmits the selected advertising information to the user terminal.