Ad Delivery Speed Control for Balanced Viewing
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Solution Overview
Problem
Users fast-forward through advertisements during TV programs, disrupting their viewing experience and reducing the effectiveness of advertisements, as existing solutions either fail to engage viewers or compromise user convenience.
Innovation Solution
A method and device that automatically control the fast-forward speed during advertisement playback to ensure critical frames are rendered, using metadata to detect start and end points and vary speed according to distribution functions, ensuring representative frames are seen without user intervention.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users fast-forward through advertisements at high speed, then user convenience is improved, but the effectiveness of advertisements deteriorates
Solution Approach 1:
The patent implements dynamic fast-forward speed adjustment during advertisement playback. The system automatically varies the playback speed based on the advertisement content structure, using slower speeds for key message segments and faster speeds for less important portions. This dynamic approach ensures that critical advertising information is effectively conveyed while still allowing users to skip through less relevant content, thus maintaining both advertising effectiveness and user convenience.
Solution Approach 2:
The system changes the playback speed parameter during advertisement delivery based on detected content characteristics. By analyzing advertisement structure and identifying important frames, the system adjusts the playback speed parameter to optimize the balance between user experience and advertising effectiveness. This parameter change allows the same advertisement to be delivered differently depending on its content, ensuring key messages are not missed while maintaining fast-forward capability.
2Reliability
If users manually control fast-forward operations, then advertising effectiveness can be maintained, but user convenience deteriorates
Solution Approach 1:
The patent implements a self-service mechanism where the system automatically performs the fast-forward speed adjustment without requiring user intervention. The advertisement delivery system autonomously detects important content segments and adjusts playback speed accordingly, eliminating the need for users to manually control fast-forward operations. This self-service approach maintains advertising effectiveness while preserving user convenience, as the system handles the optimization automatically.
Solution Approach 2:
The system incorporates feedback mechanisms to detect user viewing behavior and advertisement content characteristics. Based on this feedback, the system automatically adjusts fast-forward speed in real-time during advertisement playback. The feedback loop allows the system to learn from user interactions and optimize advertisement delivery, maintaining effectiveness without requiring continuous manual user input.
3Reliability
If advertisements are played at normal speed, then advertising effectiveness is maintained, but user experience deteriorates
Solution Approach 1:
The patent applies partial action by delivering advertisements at normal speed only for critical segments and using fast-forward for non-critical portions. This selective approach ensures that the essential advertising message is delivered at full quality while reducing the total time users spend watching advertisements. By applying normal speed only where necessary rather than throughout the entire advertisement, the system optimizes the balance between effectiveness and time efficiency.
Data Source
AI summary
This method for delivering a multimedia content, said multimedia content including at least one second content, includes, during the rendering of the multimedia content, detecting a start of the second content, performing a fast-forward with a controlled speed during the rendering of the second content, in which the speed is controlled such that at least one representative frame of the second content is completely rendered, detecting an end of the second content, and stopping the fast-forward.