Advertisement Design Support Using Behavioral Economics
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Solution Overview
Problem
Existing design creation support apparatuses face challenges in assisting users with little knowledge of advertisement design, as they struggle to input appropriate documents and lack guidance on selecting effective design components.
Innovation Solution
A design creation support apparatus that acquires input information including the purpose of the design object, generates design information based on a determined behavioral economic background, and outputs this information to support effective advertisement design creation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If a seller creates advertisement design themselves to reduce costs, then cost is reduced, but design quality and effectiveness deteriorate due to lack of design knowledge
Solution Approach 1:
The patent introduces a design creation support apparatus as an intermediary between the seller (user) and professional design creation. This apparatus includes a template management function that provides pre-designed templates and a taste determination function that analyzes input documents to recommend appropriate templates, enabling users with limited design knowledge to create effective advertisements independently while maintaining quality standards
Solution Approach 2:
The system enables sellers to perform design creation themselves through automated assistance. The apparatus automatically analyzes input documents, determines content taste, selects appropriate templates, and generates design proposals, allowing users to create professional-quality advertisements without needing external design services or extensive design knowledge
2Manufacturing precision
If a seller outsources advertisement design to professionals, then design quality is improved, but cost increases
Solution Approach 1:
The system empowers sellers to perform design creation themselves through automated assistance. By providing template management, taste determination, and automated design proposal generation, the system eliminates the need for external design services while maintaining professional quality standards, thereby reducing costs without sacrificing design quality
3Loss of energy
If a user with little design knowledge attempts to create advertisement design, then cost is reduced, but work burden increases due to difficulty in inputting appropriate documents and selecting design components
Solution Approach 1:
The system automatically performs document analysis and template selection without requiring user expertise. The taste determination function analyzes input documents and the template management function automatically recommends appropriate templates, eliminating the need for users to manually select design components or understand design principles
Solution Approach 2:
The system provides automated feedback by analyzing user input documents and generating design proposals with explanations. The taste determination function gives feedback on document characteristics and the template management function provides feedback on recommended templates, guiding users through the design process without increasing their cognitive burden
Data Source
AI summary
To provide, for a user who has little knowledge about advertisement design, a design creation support apparatus, a design creation support method, and a design creation support program that support design creation of an advertisement. A design creation support apparatus that supports design creation of a design object including an advertisement or a publication includes input information acquisition sections and, a design information generation section, and output sections and. The input information acquisition sections and acquire input information including a purpose of the design object. The design information generation section generates design information that includes information related to design of the design object, based on a behavioral economic background determined according to the input information. The output sections and output the design information generated by the design information generation section.