Advertisement Display Controller Using 2D Array for Style Switching
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Solution Overview
Problem
Existing advertisement creating devices for point of purchase (POP) advertisements lack the ability to efficiently switch and prioritize display styles based on user input, limiting their effectiveness in promoting sales of target commodities or services.
Innovation Solution
An advertisement creating device that utilizes a two-dimensional array to prioritize and switch display candidates, allowing users to select display components based on specific information and user operations, enabling seamless switching between different display styles for POP data components.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple display candidates with different display styles are provided for switching, then the adaptability and user preference matching are improved, but the device complexity and operation difficulty increase
Solution Approach 1:
The display candidates are segmented into a two-dimensional array structure with first and second axis directions, where each axis represents different display styles or modes. This segmentation allows the system to manage multiple display candidates in an organized manner, reducing the perceived complexity while maintaining high adaptability.
Solution Approach 2:
The patent introduces a two-dimensional array structure for organizing display candidates, adding a dimensional aspect to the selection process. By arranging candidates along first and second axis directions, the system provides intuitive navigation through multiple display styles without linearly increasing operational complexity.
2Ease of operation
If display candidates are arranged in a two-dimensional array with multiple axes, then the ease of operation for switching display styles is improved, but the device complexity increases
Solution Approach 1:
The patent implements a two-dimensional array where display candidates are positioned along first and second axis directions. This dimensional arrangement enables users to switch between different display styles through intuitive directional operations, significantly improving ease of operation while the systematic structure manages the inherent complexity.
Solution Approach 2:
The system dynamically selects and displays different display candidates based on switching operations received from users. The display controller adaptively changes the displayed candidate according to the operation direction (first or second axis), making the complex array structure operable through simple dynamic responses to user input.
3Adaptability or versatility
If the system provides multiple display components that can be switched independently, then the adaptability for different commodities or services is improved, but the device complexity and information loss increase
Solution Approach 1:
The advertisement is divided into multiple independent display components that can be individually switched and customized. Each display component can be independently selected from multiple candidates, allowing tailored advertisements for different commodities or services while maintaining manageable system complexity through modular organization.
Solution Approach 2:
The system creates display candidates by combining multiple display components, where each component can serve multiple purposes across different commodities and services. This multi-functionality approach allows the same component library to be universally applied to various advertisement scenarios, reducing information loss through reusable elements.
Data Source
AI summary
An advertisement creating device includes a display controller for displaying an advertisement on a display screen as a display sample. A selector selects a display candidate to be displayed in response to a switching operation received by a receiver as a post-switching display sample from a plurality of display candidates in accordance with a predetermined priority order determined using a two-dimensional array. The two-dimensional array has a first plurality of display candidates having different display styles for a first display mode in a first axis direction and a second plurality of display candidates having different display styles for a second display mode in a second axis direction. The selector selects an adjacent candidate image in the first axis direction or the second axis direction in the array as a display sample to be displayed after switching, and the receiver receives the switching operation that enables such selection.