Ad Display Area Segmentation for Multi-Provider Allocation
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
When multiple advertisers share an advertisement display area, the exposure time of each banner advertisement is limited, reducing the chances of viewers recognizing and clicking on the ads, leading to unspecifiable advertisements.
Innovation Solution
An information providing device that specifies a partial area within the advertisement display area and allocates it to the appropriate provider based on usage fees and specifying counts, ensuring efficient display of information matching each provider.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple advertisers share one advertisement display area with switching, then the number of advertisers who can use the display area increases, but the exposure time of each advertisement decreases
Solution Approach 1:
The advertisement display area is divided into multiple partial areas (first partial area, second partial area, etc.), each assigned to different advertisers. This segmentation allows multiple advertisers to simultaneously occupy distinct regions within the same display area, eliminating the need for time-based switching while maintaining high advertiser capacity.
Solution Approach 2:
The patent transitions from time-based advertisement display (switching between advertisers over time) to spatial-based display (multiple advertisers simultaneously in different spatial regions). By utilizing the spatial dimension of the display area, the system accommodates multiple advertisers without reducing individual exposure time.
2Adaptability or versatility
If advertisement display area is limited, then the number of advertisers who can use it is limited, but increasing the display area increases device complexity
Solution Approach 1:
The existing advertisement display area is segmented into multiple partial areas that can be independently assigned to different advertisers. This approach increases advertiser capacity without requiring physical expansion of the display area, thereby avoiding increased device complexity.
Solution Approach 2:
The single advertisement display area serves multiple functions by simultaneously displaying advertisements from multiple advertisers in different partial areas. This multi-functionality increases the number of supported advertisers without adding hardware complexity.
3Productivity
If banner advertisement switches per predetermined time, then more advertisers can be accommodated, but the probability of viewer recognition and clicking decreases
Solution Approach 1:
By dividing the display area into permanent partial areas for different advertisers, each advertisement maintains continuous visibility without time-based switching. This increases the probability that viewers will notice and click on advertisements while still accommodating multiple advertisers through spatial division.
Solution Approach 2:
Each advertiser's advertisement continuously occupies its assigned partial area without interruption or switching, ensuring constant exposure to viewers. This continuous display increases ad specification probability compared to time-based switching methods.
Data Source
AI summary
There is provided an information providing device which, even when one advertisement display area is shared between a plurality of advertisers, can increase the probability that, for example, a banner advertisement of each advertiser is specified and efficiently display information matching each advertiser. The information providing device is configured to, when a user of a terminal device specifies an advertisement display area, specify a partial area including a position specified in the advertisement display area, and transmit information matching a provider allocated to the partial area to the terminal device.