Dynamic Advertisement Display Time Based on Viewer Density
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Solution Overview
Problem
Existing advertisement display systems lack efficiency in tailoring advertisement display times to the number of viewing terminals in each region, leading to suboptimal viewer engagement.
Innovation Solution
An advertisement display apparatus that acquires region information for viewing terminals, calculates the number of viewing terminals in each region, and dynamically determines the advertisement display time based on this data, ensuring that advertisements are displayed for longer in regions with more viewers and shorter in regions with fewer viewers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Device complexity
If advertisement display time is uniformly set for all regions, then system complexity is reduced, but viewer engagement efficiency deteriorates
Solution Approach 1:
The patent applies local quality by setting different advertisement display times for different regions based on the number of viewing terminals in each region. Regions with more viewing terminals receive longer advertisement display times, while regions with fewer viewing terminals receive shorter times, optimizing viewer engagement efficiency for each local market rather than using a uniform display time across all regions.
2Productivity
If advertisement display time is extended for all regions, then viewer engagement is improved, but loss of time increases
Solution Approach 1:
The patent implements local quality by calculating and assigning different advertisement display times to different regions based on their specific number of viewing terminals. This ensures that regions with higher viewer density receive extended display times to improve engagement, while regions with lower viewer density receive proportionally shorter times, thereby avoiding unnecessary time loss in low-traffic regions.
3Productivity
If region-specific advertisement display times are implemented, then viewer engagement efficiency is improved, but device complexity increases
Solution Approach 1:
The patent applies parameter changes by dynamically adjusting the advertisement display time parameter based on the number of viewing terminals in each region. The system calculates the display time as a function of viewing terminal count, allowing automated adaptation of the time parameter to regional conditions without requiring complex manual configuration for each region.
Solution Approach 2:
The patent implements feedback mechanisms by using the number of viewing terminals in each region as input data to determine the appropriate advertisement display time. This feedback loop allows the system to automatically optimize display times based on actual regional viewer presence, improving engagement efficiency while keeping the control logic relatively simple and data-driven.
Data Source
AI summary
An advertisement display apparatus, a method, and a non-transitory computer readable medium capable of calculating a display time for efficiently displaying an advertisement to a viewer are provided. An advertisement display apparatus according to the present disclosure includes an acquisition unit and a calculation unit. The acquisition unit acquires information about a region where a viewing terminal is located. The calculation unit calculates, for each region where a viewing terminal is located, the number of viewing terminals in that region based on information about that region, and calculate, for each region, a display time of an advertisement in that region based on the number of viewing terminals in that region.