Advertisement Distribution Apparatus Local User Data Storage
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Solution Overview
Problem
Advertisement distributors face high costs in acquiring user information for targeted advertising, as they often need to pay information providers for extensive user data, leading to increased expenses and network load.
Innovation Solution
An advertisement distribution apparatus that stores user information and determines whether it is already available locally before requesting additional data from an information provision apparatus, reducing unnecessary data acquisition and communication.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If the advertisement distributor acquires user information from the information provider for targeted distribution, then the advertisement effect is improved, but the amount of money required for targeting distribution increases
Solution Approach 1:
The advertisement distributor pre-stores user information in its own database before needing to acquire additional information. When a user accesses the distribution apparatus, the system first checks whether user information is already stored locally. This preliminary storage action eliminates the need for repeated information acquisition and reduces ongoing costs while maintaining targeted distribution effectiveness.
2Measurement precision
If the advertisement distributor requests user information from the information provision apparatus frequently, then the targeting distribution accuracy is improved, but the network load increases
Solution Approach 1:
The system performs preliminary storage of user information locally and implements a determination mechanism to check whether information is already available before initiating network requests. This approach maintains accurate targeting distribution by using stored user profiles while significantly reducing network communication frequency and associated load.
3Loss of energy
If the advertisement distributor stores user information locally, then the network load is reduced, but the device complexity increases
Solution Approach 1:
The system stores user information locally in advance and implements a determination mechanism to check availability before network requests. Although this introduces storage and determination functions, the overall complexity is manageable compared to the continuous network communication and information acquisition costs avoided by local storage.
Data Source
AI summary
An advertisement distribution apparatus according to an embodiment includes a user information table, a determining unit, a request unit, and a distribution unit. The user information table stores user information about a user. When the advertisement distribution apparatus is accessed by a user terminal, the determining unit determines whether the user information of the user of the user terminal has been stored in the user information table. When the determining unit determines that the user information has not been stored in the storage unit, the request unit requests an information provision apparatus to transmit the user information. When the determining unit determines that the user information has not been stored in the storage unit, the distribution unit distributes advertisement content to the user terminal using the user information which is acquired from the information provision apparatus by the request unit.