Ad Distribution Apparatus with Selectable Overlap Control
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Solution Overview
Problem
Conventional techniques for displaying advertisements on webpages fail to benefit both webpage distributors and advertisers, as they either disable the link function of web content or prevent users from accessing advertisement pages, leading to ineffective advertising.
Innovation Solution
A distribution apparatus that receives content acquisition requests and distributes content with control information to display non-overlapping regions of advertising content in a clickable state and overlapping regions in a non-clickable state, allowing users to access advertisement pages while maintaining web content operability.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If advertising content is displayed in a second layer behind web content, then the advertisement can be displayed without blocking web content, but users cannot click on the advertising content to view the advertisement page
Solution Approach 1:
The advertising content is segmented into two distinct layers: a first layer that is selectable and clickable, and a second layer that is non-selectable and positioned behind the web content. This segmentation allows the advertisement to be displayed in multiple states, enabling both user interaction and non-intrusive display simultaneously.
Solution Approach 2:
The patent introduces a vertical dimension by stacking advertising content layers above and below the web content layer. The first advertising content layer is positioned in front (above) the web content layer and is selectable, while the second advertising content layer is positioned behind (below) the web content layer and is non-selectable. This dimensional arrangement resolves the contradiction between advertisement visibility and web content accessibility.
2Area of stationary object
If the link function of web content is disabled when displaying advertisement, then the advertisement can be displayed on top of web content, but users cannot operate the web content during advertisement display
Solution Approach 1:
The patent segments the advertising content into multiple layers with different interaction properties. By creating a first selectable layer and a second non-selectable layer, the system allows web content to remain fully operational while still providing advertisement display capabilities. Users can interact with the first advertising content layer without affecting web content functionality.
Solution Approach 2:
The advertising content layers are dynamically configured with different selectability properties. The first layer is set to be selectable and clickable, while the second layer is set to be non-selectable. This dynamic differentiation allows the system to maintain web content operability while providing flexible advertisement display options.
3Area of stationary object
If advertising content completely covers web content, then the advertisement is highly visible, but the web content becomes inaccessible to users
Solution Approach 1:
The patent positions advertising content in vertical layers above and below the web content layer, creating a three-layer stacked structure. The first advertising content layer is positioned in front of the web content layer, and the second advertising content layer is positioned behind it. This dimensional arrangement ensures that advertising content does not completely block web content, maintaining both advertisement visibility and web content accessibility.
Solution Approach 2:
Different regions of the advertising content are assigned different qualities in terms of selectability. The first advertising content layer has selectable quality allowing user interaction, while the second advertising content layer has non-selectable quality preventing interference with web content. This local quality differentiation resolves the contradiction between advertisement prominence and web content accessibility.
Data Source
AI summary
A distribution apparatus includes a receiving unit and a distributing unit. The receiving unit receives an acquisition request for a first content. The distributing unit distributes the first content displayed with a second content and control information that causes a region of the second content that does not overlap the first content to be displayed in a selectable state and causes a region of the second content overlapping the first content to be displayed so as to overlap the first content in a non-selectable state, when the acquisition request is received by the receiving unit.