Ad Distribution System Using Random Extraction with Handicap
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Solution Overview
Problem
Current advertising distribution systems struggle to achieve precise and autonomous distribution of advertisements across diverse media platforms, leading to inefficiencies in reaching targeted viewer groups and fulfilling advertiser demands, particularly due to complexities in scheduling and prioritization.
Innovation Solution
An information distribution system that manages advertisement distribution through a network, using random extraction methods with handicap application to maintain mean extraction probabilities, allowing for dynamic adjustment of advertisement placement based on viewer demand and preferences, while ensuring desired reproduction numbers are met.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If manual allocation methods are used for advertising distribution across diversified information media, then the system is simple to operate, but it becomes too complex to perform detailed allocation and increasingly difficult to accommodate diverse advertising requirements
Solution Approach 1:
The patent replaces manual mechanical allocation processes with an automated computer-based system that uses algorithms to perform advertising distribution. The system automatically calculates optimal distribution plans based on viewer attributes, advertising requirements, and media characteristics, eliminating the need for complex manual allocation while handling diverse advertising demands efficiently.
2Ease of operation
If traditional program advertising slots are used in television broadcasting, then advertising distribution is straightforward, but it cannot achieve precise targeting of specific viewer groups and individual viewer preferences
Solution Approach 1:
The patent applies local quality by customizing advertising distribution for different viewer segments rather than using a uniform approach. The system analyzes individual viewer attributes and preferences, then tailors advertising content and placement to match specific viewer characteristics, achieving precise targeting while maintaining operational efficiency through automated processing.
Solution Approach 2:
The patent segments the viewer population into distinct groups based on attributes such as age, gender, and viewing preferences. By dividing the audience into manageable segments, the system can apply targeted advertising strategies to each group while using automated algorithms to manage the complexity of multiple segmentation criteria simultaneously.
3Measurement precision
If viewing time advertisement slots are used to enable specification of viewers, then precise targeted advertising is achieved, but the number of advertisement slots changes depending on overall viewing time making it impossible to pre-establish advertisement slots
Solution Approach 1:
The patent implements dynamic advertisement slot management where the system automatically adjusts the number and timing of advertisement slots based on real-time viewing data and advertising requirements. Rather than pre-establishing fixed slots, the system dynamically generates appropriate slot configurations, enabling precise viewer targeting while managing slot complexity through automated adaptation to changing viewing patterns.
Data Source
AI summary
The achievement of broadband information transmission media, makes it possible to perform on-demand information distribution. With this comes a desire for an autonomous information distribution system that meets both diverse client requirements and the need for a high level of immediacy.An objective of the present invention is to provide such information distribution systems. The systems of the present invention comprise a means for managing the number of distributions, a means for generating an advertising list in which the extraction probability of each information material in the case of random extraction is the ratio of the remaining number of distributions of each information material to the overall remaining number of distributions, a means for handicap application which applies a handicap to the remaining number of distributions of each information material included in the advertising list, and a means for random extraction which performs random extraction with respect to the advertising list so as to extract one information material. In these systems of the present invention, extracted information materials are distributed to a distribution demand terminal from the information distribution server via a network, and the contents of the advertising list are updated.