Ad Distribution System Using Dynamic Selection and Display Tracking
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Solution Overview
Problem
Conventional advertisement distribution systems fail to ensure effective advertisement display, as advertisers are uniformly charged regardless of usage status, leading to inequitable display times and mismatched advertisements with customer needs, resulting in suboptimal advertising effects.
Innovation Solution
An advertisement distribution system that includes a management server and store servers to select and distribute advertisements based on set conditions such as time, location, and external factors like temperature and humidity, ensuring targeted and efficient display on terminal apparatuses like ATMs and vending machines, with display records managed to calculate accurate advertisement fees.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If advertisements are distributed uniformly to all terminal apparatuses, then the distribution system is simple to operate, but the advertisement display effectiveness deteriorates because display time varies significantly based on usage status
Solution Approach 1:
The patent applies local quality by transitioning from uniform advertisement distribution to location-specific and condition-specific distribution. The store server selects terminal apparatuses and advertisements based on local characteristics such as store type, terminal usage status, and environmental conditions, ensuring that each location receives appropriately tailored advertisements rather than a one-size-fits-all approach.
Solution Approach 2:
The patent implements dynamics by making the advertisement distribution system adaptive and flexible. The store server dynamically selects terminal apparatuses and advertisements based on real-time conditions including usage status, time, and environmental factors. This dynamic selection process allows the system to respond to changing conditions and optimize advertisement effectiveness continuously.
2Device complexity
If advertisement distribution is based on simple time periods, then the distribution system is easy to manage, but advertisement relevance to customer needs deteriorates
Solution Approach 1:
The patent applies parameter changes by expanding the selection criteria beyond simple time periods to include multiple parameters such as store type, terminal apparatus usage status, time of day, and environmental conditions like temperature and humidity. These parameter changes enable the store server to make more informed selections that better match customer needs while maintaining manageable system complexity.
Solution Approach 2:
The patent implements feedback mechanisms where the terminal apparatus outputs information on display records, which the management server uses to manage and refine advertisement distribution. This feedback loop allows the system to learn from actual display outcomes and improve future selections, enhancing advertisement relevance while keeping the system manageable through data-driven optimization.
3Device complexity
If all advertisers are charged the same fee, then the billing system is simple, but cost-effectiveness deteriorates because display time varies by usage status
Solution Approach 1:
The patent replaces the simple uniform billing mechanism with a more sophisticated fee calculation system that substitutes fixed pricing with dynamic pricing based on actual display metrics. The management server calculates advertisement fees based on measured display times and frequencies, replacing the mechanical uniform charging system with a data-driven pricing model that reflects actual advertisement performance.
Solution Approach 2:
The patent introduces an intermediary measurement and management layer between the advertisement distribution and billing processes. The management server acts as an intermediary that collects display record information from terminal apparatuses, processes this data to determine actual advertisement performance, and then calculates fees accordingly. This intermediary layer enables precise fee calculation while maintaining systematic control over the billing process.
Data Source
AI summary
An advertisement distribution system for distributing an advertisement to at least one terminal apparatus installed in the store, includes: a management server configured to manage a plurality of advertisements; and a store server configured to select, based on a distribution condition set for each of the plurality of advertisements, an advertisement to be distributed and a terminal apparatus to be a distribution destination of the advertisement, and distribute the advertisement to the terminal apparatus. The terminal apparatus displays the advertisement distributed from the store server, and outputs information on a display record, which is a record of actual display on the terminal apparatus, of the advertisement. The management server manages, based on the information outputted from the terminal apparatus, the display record of each of advertisements that have been actually displayed in the store.