Ad Distribution Management via User Group Segmentation
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Solution Overview
Problem
Existing advertisement distribution systems face challenges in maximizing profit for media companies due to unbalanced selection of advertisement distribution sources, leading to difficulties in profit estimation and improved profit from advertising space for all users.
Innovation Solution
An advertisement distribution management apparatus that selectively executes two operating modes based on user groups and time periods, allowing for the selection of either a first advertisement distribution apparatus or multiple second advertisement distribution apparatuses as distribution sources, ensuring accurate profit estimation and improved profit from advertising space by dividing users into groups and assigning time periods effectively.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisement distribution sources are selected based on eCPM estimation for all users, then profit maximization is improved, but selection becomes unbalanced for some users leading to difficult profit estimation
Solution Approach 1:
The patent segments users into multiple groups and divides time periods into multiple slots, assigning different advertisement distribution sources to different user groups at different time periods. This segmentation allows balanced selection across all users while maintaining accurate profit estimation for each group, resolving the contradiction between reliable profit estimation and balanced distribution source selection.
2Productivity
If all advertising space inventory is consigned to multiple advertisement providers, then distribution capacity is improved, but profit varies depending on which provider is defined as distribution source
Solution Approach 1:
The patent performs preliminary assignment of time periods to different user groups before actual advertisement distribution occurs. By pre-determining which distribution source serves which user group at which time period, the system ensures consistent profit outcomes while maintaining high distribution capacity through multiple consigned providers.
3Measurement precision
If a specific advertisement distribution apparatus is defined as distribution source, then profit estimation accuracy is improved, but selection flexibility is reduced
Solution Approach 1:
The patent implements a dynamic selection mechanism where the distribution source is determined based on the interaction of user group, time period, and eCPM estimation. Rather than a fixed or purely random selection, the system dynamically assigns distribution sources to maintain both estimation precision and selection flexibility across different scenarios.
Data Source
AI summary
An advertisement distribution management apparatus in an embodiment includes a distribution management unit. The distribution management unit selectively executes a first operating mode selecting a distribution source apparatus of advertising content for an advertisement request from among the advertisement distribution apparatuses on the basis of a given condition and a second operating mode defining a specific advertisement distribution apparatus as the distribution source apparatus from among the advertisement distribution apparatuses depending on a user making the advertisement request. The distribution management unit further divides the users into a plurality of groups, and performs an assignment process assigning a plurality of time periods shifted from one another within a given period of time to the respective groups as the time periods of the second operating mode.