Ad Distribution Device Viewable Area Switching
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Solution Overview
Problem
Existing advertisement distribution systems fail to provide information about products or services when a video advertisement is not within the viewable area on a user's screen, limiting the ability to engage users effectively.
Innovation Solution
A distribution device and method that includes a control program to manage content playback on user terminals, switching between voice and video advertisements based on their respective areas' visibility, ensuring information is conveyed even when the video advertisement is not in the viewable area by playing voice advertisements or generating recall information through sound.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If video advertisement is displayed only when within viewable area, then display quality is improved, but information delivery continuity deteriorates
Solution Approach 1:
The system performs preliminary actions by playing back sound advertisements in advance when the video advertisement display area is not in the viewable area. This ensures that information is delivered to users before they potentially scroll to view the video, maintaining information delivery continuity while preserving display quality when the video is actually visible.
Solution Approach 2:
The sound advertisement serves as an intermediary to bridge the gap when video advertisement cannot be displayed. While the video advertisement display area is outside the viewable area, the sound advertisement continues to provide product or service information, ensuring information delivery continuity without compromising video display quality when visible.
2Loss of information
If sound advertisement is played continuously, then information delivery continuity is improved, but user attention deteriorates
Solution Approach 1:
The system uses periodic action by switching between sound advertisement and video advertisement based on whether the video display area is in the viewable area. The sound advertisement is played periodically when video is not visible, and switched off when video becomes visible, maintaining user attention while ensuring continuous information delivery.
Solution Approach 2:
The advertisement playback system is made dynamic by automatically switching between sound and video formats based on the real-time position of the video advertisement display area relative to the viewable area. This dynamic adjustment ensures information delivery continuity while adapting to user viewing behavior to maintain attention.
3Adaptability or versatility
If advertisement format is switched based on viewable area, then user engagement is improved, but system complexity deteriorates
Solution Approach 1:
The advertisement system is segmented into distinct components: video advertisement display area, viewable area detection mechanism, and sound advertisement playback. This segmentation allows the system to adaptively switch between formats based on whether the video area intersects with the viewable area, improving user engagement while managing complexity through modular design.
Data Source
AI summary
A distribution device includes a distribution unit which distributes a control program for controlling content to be displayed on a user terminal, to the user terminal. The control program is a display program to be executed in the user terminal, and controls the user terminal to execute a sound playback procedure for playing back a sound when content is included in an area specified by the display program for displaying the content, a viewable area acquisition procedure for acquiring the area specified by the display program in the content as a viewable area, a display area determination procedure for determining whether a display area where a video is displayed corresponding to the content is positioned in the viewable area, and a video playback procedure for stopping playback of the sound and starting playback of the video, when determined that the display area is positioned in the viewable area.