Internet Advertisement Exposure Frequency Optimization
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Solution Overview
Problem
Existing Internet advertisement methods based on URL link schemes fail to maximize advertisement effects as they expose advertisements with varying Click Through Rates (CTR) at the same rate, leading to decreased overall CTR and profit for advertisers and advertisement agents.
Innovation Solution
A method and system that categorize Internet advertisements into groups based on their CTR, with higher CTR ads placed in upper groups and lower CTR ads in lower groups, applying discount rates to upper group ads and extra charge rates to lower group ads, and allowing multiple settings of the same ad for increased exposure, while segmenting time for targeted ad delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If all advertisements are randomly inserted at the same rate in the advertisement region, then the advertisement system is simple and easy to operate, but the overall Click Through Rate (CTR) decreases because advertisements with varying CTRs are exposed uniformly
Solution Approach 1:
The patent segments advertisements into multiple groups based on their CTR values (e.g., high CTR group, medium CTR group, low CTR group). Each group is assigned a different exposure frequency, with high CTR advertisements exposed more frequently than low CTR advertisements. This segmentation resolves the contradiction by maintaining operational simplicity through automated grouping while significantly improving overall CTR through differentiated exposure strategies.
Solution Approach 2:
The patent applies different exposure frequencies to different advertisement groups based on their local CTR characteristics. High CTR advertisements receive higher exposure frequencies (e.g., 50-70% of total slots), while low CTR advertisements receive lower exposure frequencies (e.g., 10-30% of total slots). This local quality approach optimizes the overall advertisement effectiveness without requiring complex manual intervention.
2Ease of manufacture
If advertisements are displayed randomly with equal frequency, then the advertisement system is easy to implement, but advertisers cannot achieve maximum advertisement effects and advertisement profit decreases
Solution Approach 1:
The patent changes the exposure frequency parameter for different advertisement groups based on their CTR values. By dynamically adjusting the exposure frequency parameter (e.g., high CTR ads get 50-70% exposure rate, medium CTR ads get 20-40% exposure rate, low CTR ads get 10-30% exposure rate), the system maximizes advertisement profit while maintaining simple implementation through automated parameter adjustment based on CTR metrics.
3Device complexity
If high CTR and low CTR advertisements are exposed at the same rate, then the advertisement insertion process is simple, but the general advertisement effect decreases and cannot be maximized
Solution Approach 1:
The patent segments the advertisement population into distinct groups (high CTR, medium CTR, low CTR) and assigns different exposure frequencies to each segment. This segmentation maintains relatively simple device complexity by using automated CTR-based classification while dramatically improving general advertisement effect through optimized exposure distribution across segments.
Solution Approach 2:
The patent implements dynamic exposure frequency adjustment where the exposure rate for each advertisement group is adjusted based on real-time or historical CTR performance data. High CTR advertisements dynamically receive higher exposure frequencies, while low CTR advertisements receive lower frequencies, allowing the system to adapt to changing advertisement performance without increasing structural complexity.
Data Source
AI summary
Provided is a method for providing Internet advertisement. The method provides a plurality of individual Internet advertisements included in an advertisement pool which is configured with a plurality of advertisement groups ‘G1’ to ‘Gm’ having a predetermined advertisement number rate ‘Ni’, a predetermined exposure frequency setting value ‘Ci’ and a correction coefficient ‘Ki’. An advertisement providing server, which provides one or more Internet advertisements to a web page providing server providing a web page including an Internet advertisement, calculates a CTR to the number of times the individual Internet advertisements are exposed.