Advertisement Exposure Ranking for Digital Broadcasts
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Solution Overview
Problem
Current methods lack an efficient way to provide and monetize advertisements during digital broadcasts, particularly in interactive IPTV services, where advertisers struggle to effectively reach viewers and service providers face challenges in obtaining commissions.
Innovation Solution
A computer-implemented method and system that receives bid requests for advertisement content associated with digital broadcasts, determines an exposure ranking using quality information, and provides and exposes advertisements based on this ranking within designated regions during playback, utilizing accounting methods like CPC and CPM to manage ad placement and revenue.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisement content is displayed during digital broadcast, then advertising effectiveness is improved, but system complexity increases due to bid management and exposure ranking
Solution Approach 1:
The patent introduces an intermediary system that acts as a mediator between advertisers and digital broadcast content. This intermediary manages bid requests, determines exposure rankings, and handles accounting methods, thereby resolving the technical contradiction by centralizing complex management functions in a dedicated component rather than distributing complexity throughout the entire system.
Solution Approach 2:
The patent segments the advertisement delivery system into distinct functional components: bid request reception, exposure ranking determination, and accounting method application. This segmentation allows each component to handle specific tasks independently, improving advertising effectiveness while managing system complexity through modular design.
2Adaptability or versatility
If multiple accounting methods are used for advertisement content, then revenue management flexibility is improved, but operational complexity increases
Solution Approach 1:
The patent applies parameter changes by implementing multiple accounting methods (such as CPM, CPC, CPA) that can be selected and applied based on different advertising scenarios. Each accounting method represents a different parameter configuration for revenue management, allowing flexible adaptation to various business needs while the system automatically handles the operational complexity of switching between methods.
3Manufacturing precision
If advertisement content is arranged by exposure ranking, then ad placement quality is improved, but processing time increases
Solution Approach 1:
The patent implements preliminary action by pre-calculating and storing exposure rankings for advertisement content based on quality information and accounting methods. This allows the system to have ad placement decisions ready in advance, improving ad placement quality while minimizing processing time during actual broadcast delivery, as the ranking determination has already been performed prior to the broadcasting event.
Data Source
AI summary
A computer-implemented method and computing system for providing advertisement content and a computer-implemented method and computing system for exposing advertisement content are provided. A computer-implemented method of providing advertisement content, the method includes: receiving a bid request with respect to the advertisement content associated with digital broadcast content; determining an exposure ranking of the advertisement content using quality information of the advertisement content; and providing the digital broadcast content and the advertisement content arranged based on the exposure ranking, wherein the advertisement content is classified by an accounting method.