Ad Feed Duplicate Prevention via Unique Identifier
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Solution Overview
Problem
Existing systems fail to effectively control the display of advertisements in content feeds, leading to user dissatisfaction due to repeated ads, high ad saturation, impaired contextual accuracy, and click fraud, as they rely on hyperlinks that frequently change, making it difficult to identify unique ads.
Innovation Solution
A system that attributes a unique identifier to each advertisement, allowing reader software to recognize and prevent duplicate ad displays, ensuring only non-duplicate ads are shown, while maintaining contextual relevance and controlling ad saturation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If hyperlinks are used to identify advertisements in content feeds, then the system can track ad delivery, but the same advertisement may be repeatedly displayed due to frequent hyperlink changes
Solution Approach 1:
The patent uses a separate unique identifier (such as an ID or hash) that copies the essence of ad identification without relying on the mutable hyperlink. This identifier remains constant across hyperlink changes, allowing reliable tracking of ad deliveries while preventing duplicate displays.
Solution Approach 2:
The patent introduces an intermediary unique identifier that mediates between the advertisement content and the hyperlink system. This identifier serves as a stable reference point that decouples ad identification from hyperlink stability, resolving the contradiction between tracking reliability and duplicate prevention.
2Quantity of substance
If the number of advertisements in content feeds is increased to generate sufficient revenue, then advertising income increases, but users feel spammed and experience reduced satisfaction
Solution Approach 1:
The patent implements a feedback mechanism where the reader software reports ad delivery status (including unique identifiers of displayed ads) back to the system. This enables dynamic control of ad delivery rates and prevents excessive advertising by providing real-time feedback on ad exposure levels.
Solution Approach 2:
The system dynamically adjusts advertisement delivery based on unique identifier tracking and feedback from reader software. This allows the advertisement quantity to be optimized in real-time, increasing revenue-generating ads while preventing user spam perception through adaptive control.
3Adaptability or versatility
If hyperlinks are frequently changed to subvert identification strategies, then advertising network flexibility increases, but duplicate advertisement display cannot be prevented
Solution Approach 1:
The patent segments the advertisement identification system into two independent parts: the mutable hyperlink (which can change for flexibility) and the immutable unique identifier (which ensures reliable duplicate detection). This segmentation allows advertising networks to maintain flexibility while preventing duplicate displays.
Solution Approach 2:
The system creates a copy of the ad identification function using a unique identifier that is independent of the hyperlink. This copy maintains the essential identification capability while being immune to hyperlink changes, thus preserving reliability without sacrificing flexibility.
4Loss of information
If reader software blocks repeated content by analyzing hyperlinks, then content duplication is reduced, but advertisement uniqueness cannot be reliably determined due to hyperlink changes
Solution Approach 1:
The patent introduces a unique identifier as an intermediary that mediates between the hyperlink system and the duplicate detection mechanism. This identifier provides a stable basis for detecting ad uniqueness while allowing the hyperlink system to continue its content blocking function independently.
Solution Approach 2:
The system creates a parallel identification layer using unique identifiers that copies the duplicate detection function without relying on hyperlinks. This allows reader software to block repeated content effectively while simultaneously determining advertisement uniqueness through the separate identifier system.
Data Source
AI summary
A system and method is described for controlling the provision of advertising presented to an end user in a feed of news content that is delivered from a publisher to an end user, wherein the system comprises: one or more advertisements which each possess a unique identifier that has been attributed by the publisher;reader software deployed in the system to analyse the delivered feed of news content and the one or more advertisements, wherein the reader software is adapted to ensure that any duplication of the one or more advertisements is identified by reference to the unique identifier of each advertisement; andwherein the reader software controls the presentation of news content and a predefined number of non-duplicate advertisements to the end user.