Ad Content Filtering via Child Presence Detection
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Solution Overview
Problem
Parents face limited options to prevent children from exposure to inappropriate advertisements during television or multimedia programming, with existing methods often resulting in missing suitable content or incomplete parental control.
Innovation Solution
A parental control application that determines the rating of advertisements and uses sensors, tokens, or recognition systems to identify children's presence, inhibiting the display of age-inappropriate content by blocking, substituting, or changing channels, ensuring only age-appropriate content is shown.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Object-affected harmful factors
If parents manually control advertisements by turning off television or switching channels, then children are protected from inappropriate content, but families miss suitable programming and parental control remains incomplete
Solution Approach 1:
The system performs preliminary actions by detecting the presence of children before inappropriate advertisements are displayed. Sensors continuously monitor the viewing area, and when children are detected, the system proactively blocks age-inappropriate advertisements before they can be shown, rather than requiring parental intervention after exposure occurs.
Solution Approach 2:
The patent introduces an intermediary system between the advertisement content and the children viewers. This intermediary consists of sensors that detect child presence, a processing unit that determines advertisement appropriateness, and a control mechanism that blocks or allows content. This intermediary automatically mediates content selection without requiring direct parental action.
2Object-affected harmful factors
If parents continuously monitor and manually intervene in advertisement content, then children are protected from inappropriate content, but parental control requires constant manual intervention and attention
Solution Approach 1:
The system enables self-service by automatically detecting child presence through sensors and autonomously determining whether advertisements are age-appropriate. The system self-manages the content filtering process without requiring parental attention or manual operations, making parental control effortless and continuous.
Solution Approach 2:
The system implements feedback mechanisms where sensors continuously provide information about child presence to the control system. Based on this feedback, the system automatically adjusts content delivery in real-time, creating a closed-loop system that responds dynamically to viewing conditions without parental intervention.
3Reliability
If automated systems are introduced to detect child presence and block inappropriate advertisements, then parental control becomes more effective and complete, but device complexity increases
Solution Approach 1:
The patent replaces manual parental control mechanisms with automated electronic systems. Sensors, processors, and control circuits substitute for human monitoring and decision-making, automatically detecting child presence and blocking inappropriate content based on pre-programmed criteria, thereby improving reliability while managing complexity through automation.
Data Source
AI summary
A method includes determining, at a media device, a rating associated with an advertisement. The method also includes receiving, at the media device, information from one or more sensors, where the information indicates that a viewer (e.g., a child) is located within an area associated with the media device. The method includes determining whether the advertisement includes age-inappropriate content for the viewer based on the rating and based on the information. When the advertisement includes age-inappropriate content for the viewer, the method includes inhibiting display of the advertisement.