Adaptive Electronic Advertisement Filtering via Device Status Detection
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Solution Overview
Problem
Users incur extra costs and receive irrelevant or large advertisements when roaming, as existing technologies do not effectively manage electronic advertisements based on device status and access type during data communication.
Innovation Solution
A data communication system that includes a device requesting content, a server, and a mechanism to determine the device's status, allowing for the inclusion of status information in requests, which enables the filtering or alteration of electronic advertisements based on roaming status and access type, communicated through IP or TCP headers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If electronic advertisements are provided with content requests, then advertising revenue is generated, but user costs increase due to larger download sizes and longer download times
Solution Approach 1:
The patent changes the parameters of advertisements by detecting device status (roaming/non-roaming, access type) and modifying advertisement delivery accordingly. When roaming status is detected, the system alters advertisement behavior by blocking, reducing, or replacing them, thereby changing the effective advertisement size and download time parameters based on device conditions.
Solution Approach 2:
The patent introduces an intermediary mechanism (advertisement filtering system) that sits between the content request and advertisement delivery. This intermediary detects device status information and mediates advertisement delivery by selectively blocking or modifying advertisements based on roaming status and access type, thus resolving the contradiction between advertisement provision and user cost reduction.
2Adaptability or versatility
If standard electronic advertisements are delivered without considering device status, then advertisement delivery is simple, but advertisements become irrelevant to user location and time
Solution Approach 1:
The patent applies preliminary action by detecting and recording device status information (roaming status, access type) before advertisement delivery occurs. This pre-detection allows the system to prepare appropriate advertisement decisions in advance, making advertisements relevant to user context without adding complexity during the actual delivery moment.
Solution Approach 2:
The patent implements feedback by using detected device status information to dynamically adjust advertisement delivery decisions. The system continuously monitors device status and uses this feedback to determine whether to block, reduce, or deliver advertisements, thereby adapting advertisement relevance to actual user conditions while maintaining manageable system complexity through rule-based decision logic.
3Quantity of substance
If advertisements are delivered to all devices regardless of connection type, then advertisement coverage is maximized, but user experience deteriorates on slow connections
Solution Approach 1:
The patent applies local quality by treating different device conditions differently rather than applying a uniform advertisement delivery policy. Specifically, it identifies devices with slow connections (2G, roaming) versus fast connections (3G, wired) and applies different advertisement delivery qualities - blocking or reducing advertisements for slow connections while allowing full advertisement delivery for fast connections, thus optimizing user experience for each local condition.
Solution Approach 2:
The patent changes the delivery parameter of advertisements based on detected connection characteristics. When slow connection types are detected (roaming status, 2G access), the system modifies advertisement delivery parameters by blocking or reducing advertisements. For fast connections, normal advertisement delivery parameters are maintained, thereby adapting advertisement volume to connection capability and preserving user experience.
Data Source
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AI summary
In one embodiment, a request for content is received. An electronic advertisement is associated with the content. A status of a device that transmitted the request for the content is determined. Data corresponding to the status is included in the request for the content. The electronic advertisement or receipt of the electronic advertisement is provided as a function of the included data.