Real-Time Ad Information Delivery via Broadcast Fingerprinting
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Solution Overview
Problem
Conventional broadcast advertisements are limited in interactivity and cannot provide real-time, targeted information to users, lacking the ability to engage viewers effectively, especially with the rise of smart devices that combine broadcast reception and internet services.
Innovation Solution
A system and method that utilize a client terminal with both broadcast reception and network connection means to provide real-time advertisement-related information by identifying playing advertisements through fingerprint information and transmitting relevant data over a network, allowing for targeted and interactive advertising.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional broadcast networks are used for advertisements, then advertisement delivery is simple and reliable, but interactivity is lost and content cannot be updated in real time
Solution Approach 1:
The patent introduces a server as an intermediary component that bridges the broadcast network and the client terminal. The server receives advertisement information from advertisers, processes it, and delivers it to the terminal through the broadcast channel. This mediator enables real-time updates and interactive capabilities while maintaining the simplicity of the broadcast network infrastructure.
Solution Approach 2:
The client terminal is designed with multi-functionality, combining broadcast reception capabilities with internet connectivity and application execution functions. This universal device can receive traditional broadcast advertisements while also accessing online services, enabling both interactivity and real-time content updates without requiring separate systems.
2Measurement precision
If advertisement content is fixed in broadcast, then delivery is reliable, but targeting accuracy decreases and user engagement is limited
Solution Approach 1:
The advertisement system transitions from static, fixed content to dynamic, real-time deliverable content. The server can update advertisement information dynamically based on user profiles, viewing behavior, and timing, allowing precise targeting while maintaining rapid response capability through the broadcast channel's real-time delivery nature.
Solution Approach 2:
The system performs preliminary actions by pre-processing and storing advertisement information on the server before broadcast delivery. User profiles and targeting criteria are established in advance, enabling the system to quickly deliver precisely targeted advertisements in real-time without requiring complex processing during the actual broadcast.
3Ease of operation
If broadcast advertisements are unilateral, then system complexity is low, but user satisfaction decreases and participation is limited
Solution Approach 1:
The patent implements feedback mechanisms where the client terminal can send user responses, viewing confirmation, and interaction data back to the server through the network connection. This feedback loop enables user participation and engagement while maintaining relatively simple system architecture by utilizing existing bidirectional communication capabilities of smart terminals.
Data Source
AI summary
The present invention relates to a system and method for providing information related to an advertisement included in a broadcast over a network. The present invention provides a system for providing information related to an advertisement included in a broadcast to a client terminal, including a display unit, broadcast reception means and network connection means, over a network (hereinafter referred to as an “advertisement-related information provision system”), the system including a related information management unit configured to store related information corresponding to each advertisement included in a broadcast that is provided via a broadcast channel; an advertisement information identification unit configured to identify whether an advertisement stored in the related information management unit is being played during the broadcast that is provided via the broadcast channel; and a related information transmission unit configured to transmit related information, stored in the related information management unit for the advertisement identified by the advertisement information identification unit, to the client terminal over the network; wherein the client terminal includes a related information display unit configured to perform control so that the received related information is displayed on the display unit, and a method using the same.