Automated Ad Format Optimization for User Network Sites

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Solution Overview

Problem

Current systems for formatting user network sites, such as blogs, are manual and inefficient, often resulting in poor ad placement and color schemes that do not maximize click-through rates or revenue, as users lack the knowledge and tools to effectively configure advertisements.

Innovation Solution

A system and method that automatically determines format criteria for electronic documents based on user preference information and performance data, using a software wizard to guide users through the setup process, optimizing ad placement, color, and size to enhance viewer engagement and revenue generation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users manually configure ad formats and color schemes, then users have control over their site appearance, but the click-through rate and revenue potential are reduced due to lack of expertise

Engineering Contradiction:

Improveease of ad configurationVSAvoidrevenue generation

Core Design Contradiction:

Ease of operationVSProductivity

Solution Approach 1:

The system enables self-service by automatically determining optimal ad formats and color schemes based on user preferences and performance data, eliminating the need for users to manually configure these elements while still achieving high revenue potential through automated optimization

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system changes parameters such as ad format, color scheme, and layout by automatically selecting optimal values based on accumulated performance data and user preferences, transforming manual configuration into automated parameter optimization to increase click-through rates

Inventive Principle:

Principle #35Parameter changes

2Device complexity

If a single ad format is used for every user page, then the system is simple to implement, but ad effectiveness is reduced due to lack of customization

Engineering Contradiction:

Improvesystem complexityVSAvoidad click-through rate

Core Design Contradiction:

Device complexityVSProductivity

Solution Approach 1:

The system transitions from static single-format ad placement to dynamic ad format selection, automatically adjusting ad formats based on user preferences and performance data for each individual user page, thereby increasing click-through rates while maintaining manageable system complexity through automated decision-making

Inventive Principle:

Principle #15Dynamics

3Adaptability or versatility

If users manually edit webpage templates to include ad blocks, then users can customize their sites, but the process is time-consuming and error-prone

Engineering Contradiction:

Improvesite customization capabilityVSAvoidtime for ad configuration

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system performs preliminary action by pre-determining optimal ad formats and generating appropriate code based on user preferences before the user needs to configure ads, eliminating the time-consuming manual editing process while maintaining full customization capability through automated template generation

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS9703886B2Formatting a user network site based on user preferences and format performance data

Publication Date: 2017.07.11 GOOGLE LLC

AI summary

A system and method for formatting an electronic document. Format preference information related to the format of a user network site associated with a user is received. Document format criteria based on the format preference information and format performance information is automatically determined. An electronic document associated with the user network site is output according to the document format criteria.