Ad Frame Exchange Evaluation Using Predicted Audience Ratings
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Solution Overview
Problem
Existing methods for modifying advertisement frame plans are inefficient when frames are already assigned, making it difficult to promptly create a modified plan and evaluate frame exchanges effectively.
Innovation Solution
A frame exchange evaluation system that includes a control unit to decide advertisement frame exchange targets and an acquisition unit to gather current frame information and setting information, allowing for the efficient evaluation of frame exchanges based on predicted audience ratings and other criteria.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Extent of automation
If a method is used to fill advertisement frames in a state where any frame is not assigned yet, then it is possible to automatically generate advertisement plans, but it is difficult to use the method when advertisement frames are already assigned
Solution Approach 1:
The system performs preliminary evaluation of frame exchange candidates by calculating predicted audience ratings before actual frame assignment. This allows the system to pre-assess multiple exchange scenarios and store evaluation results, making the system adaptable to both empty and pre-assigned frame states by leveraging pre-computed evaluation data
2Ease of operation
If manual plan modification is performed by planners based on experience, then plan customization is possible, but it takes time and increases burden on planners
Solution Approach 1:
The system provides automated feedback to planners by evaluating frame exchange candidates based on predicted audience ratings and presenting the results for review. This feedback mechanism allows planners to quickly assess multiple exchange scenarios and make informed decisions, reducing the time and burden while maintaining customization capability
Solution Approach 2:
The system enables self-service plan modification by automatically generating and evaluating frame exchange candidates based on predefined criteria. The system can autonomously identify suitable exchange targets and present optimized plans, reducing reliance on manual planner intervention while preserving the ability to customize plans according to specific campaign requirements
Data Source
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AI summary
To efficiently evaluate exchange of advertisement frames. A frame exchange evaluation system according to one aspect of the present disclosure includes: a control unit configured to decide a plurality of campaigns that are advertisement frame exchange targets; and an acquisition unit configured to acquire current frame information about each of the campaigns and setting information for frame exchange including information about an allowable predicted audience rating of at least one of the campaigns after the frame exchange; wherein the control unit decides candidates for the frame exchange based on the current frame information and the setting information.