Information Processing Device for Accurate Advertisement Image Selection
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Solution Overview
Problem
Users may unintentionally click on advertisement images during switching, leading to unintended screen transitions and recording of unwanted items in viewing history.
Innovation Solution
An information processing device with an information manager, timing information retriever, selection determiner, and selection handling processor that keeps pre-switching image information and determines the intended image based on timing differences, optionally presenting a confirmation screen to ensure accurate user intent.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisement images are switched automatically at prearranged intervals, then advertising effectiveness is improved by displaying multiple images in limited space, but users may accidentally click on the wrong image during switching
Solution Approach 1:
The system performs preliminary actions by keeping information about the pre-switching image even after switching occurs, and by detecting timing relationships between switching and selection operations. This allows the system to proactively identify and correct potential misselections before they result in wrong navigation
Solution Approach 2:
The system uses feedback from timing information to determine whether a selection operation was intended for the pre-switching or post-switching image. By analyzing the time difference between switching and selection events, the system can infer user intent and provide appropriate feedback through confirmation screens or automatic correction
2Reliability
If the system determines user intent through confirmation screens, then image selection accuracy is improved, but user burden increases
Solution Approach 1:
The system applies partial action by presenting confirmation screens only in specific cases where the timing difference between switching and selection falls within a predetermined threshold. For clear cases outside this threshold, the system automatically determines intent without user intervention, thus reducing overall user burden while maintaining accuracy where needed
Data Source
AI summary
An advertisement delivery system 1 includes an information manager, a timing information retriever, a selection determiner, and a selection handling processor. When switching between images displayed in a partial area on a web page is performed, the information manager keeps information about a pre-switching image even after the switching. The timing information retriever retrieves the timing of the switching and the timing of a selection operation by a user on the area. When the timing information retriever retrieves the timing of the selection operation within a predetermined time length after the switching, the selection determiner makes a determination as to which of the pre-switching image and a post-switching image the selection operation is intended for. Based on the determination, the selection handling processor performs a selection handling process based on information about the pre-switching image or the post-switching image.