Ad Impression Guarantee via Remote Control Disable
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Solution Overview
Problem
Existing methods fail to guarantee advertisement impressions, as viewers can skip or fast-forward through advertisements, rendering them ineffective and preventing accurate tracking of ad exposure in digital media presentation systems.
Innovation Solution
A computerized system that identifies media content segments, such as advertisements, and temporarily disables remote-control functions like fast-forward or skip during playback, ensuring the advertisement is viewed for a predetermined time to generate a guaranteed impression.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If viewers are allowed to use remote-control functions to skip or fast forward through advertisements, then viewer convenience and control are improved, but advertisement impression delivery is compromised
Solution Approach 1:
The system preemptively disables remote-control skip and fast-forward functions during advertisement playback. By applying counter-action before the viewer can skip the ad, the system ensures the advertisement plays to completion while maintaining the ability to restore control afterward.
Solution Approach 2:
The remote-control functionality is dynamically adjusted based on the playback state. Skip and fast-forward functions are disabled during advertisement segments and re-enabled during program content, allowing the system to adapt control availability to the current media type.
2Adaptability or versatility
If advertisements are played in recorded programs or streaming media, then advertising reach is expanded, but viewer ability to skip ads increases
Solution Approach 1:
The system continuously monitors playback position and media type to determine when advertisements are playing. Based on this feedback, it automatically adjusts remote-control functionality to disable skip functions during ads and re-enable them during program content.
Solution Approach 2:
The patent introduces an intermediary control mechanism that sits between the viewer and the playback system. This intermediary layer intercepts and blocks skip commands during advertisement segments while allowing them during program content, acting as a mediator that balances ad delivery requirements with viewer control.
3Measurement precision
If the system disables remote-control functions during advertisements, then advertisement impression accuracy is improved, but viewer control and convenience are reduced
Solution Approach 1:
The patent segments the media playback into distinct types: advertisement segments and program content segments. Different control rules are applied to each segment type, with skip functions disabled during ads and enabled during programs, allowing precise control based on content classification.
Solution Approach 2:
The system periodically evaluates the current playback state to determine whether to enable or disable remote-control functions. This periodic checking ensures that control availability is continuously aligned with the current media type, switching between restricted and unrestricted modes as needed.
Data Source
AI summary
A computerized system for guaranteed advertisement impressions recognizes an identifier of a media content segment (e.g., an advertisement) to be played before playing of a recorded program as a result of selection of or initiation of playing a recorded program. In some embodiments, the system recognizes an identifier of a media content segment at or during initiation of playing the of the media content segment, or during playback of a media content stream including a recorded program. In in response to the recognition of the identifier, the system ignores (or disables the remote control sending), for a predetermined time period, all commands to skip or fast forward through all or part of the media content segment.