Ad Insertion Replacement for Live Content Continuity
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Solution Overview
Problem
During live sports events or real-time content delivery, users who dislike advertisements may change channels, missing the resumed content and resulting in lost advertising revenue.
Innovation Solution
Systems and methods allow individual users to replace initially-scheduled content items with alternate content items during insertion slots based on time duration and user input, ensuring the user does not miss the following content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Object-affected harmful factors
If users change channels to avoid advertisements, then they can avoid unwanted content, but they miss the resumed content and advertising revenue is lost
Solution Approach 1:
The patent introduces an intermediary mechanism (content replacement system) that allows users to substitute advertisements with alternative content while maintaining continuity with the original program. The system acts as a mediator between the user and the broadcast stream, enabling channel switching without actually changing the viewed channel by providing relevant alternative content in the advertisement slot.
Solution Approach 2:
The patent implements dynamic content selection where the system adapts to user preferences in real-time. Users can indicate their preference for alternative content during advertisement slots, and the system dynamically adjusts the content delivery to provide relevant alternatives while maintaining the original program schedule. This dynamic approach allows users to control their viewing experience without missing program content.
2Adaptability or versatility
If users switch channels during advertisement slots, then they can view content they prefer, but they cannot watch the following linear content item
Solution Approach 1:
The patent applies preliminary action by pre-positioning alternative content in the advertisement slots before the user makes a selection. The system prepares multiple alternative content items in advance and makes them available for immediate substitution when the user indicates a preference. This preliminary preparation eliminates the need for time-consuming channel switching while providing content variety.
Solution Approach 2:
The patent uses copying by creating virtual copies of the broadcast stream that allow users to view alternative content without actually switching channels. The system maintains multiple parallel content streams (original program and alternative content) and enables users to switch between these copies through content replacement rather than physical channel changing, preserving the original schedule while providing flexibility.
3Productivity
If advertisement slots are filled with scheduled content items, then advertising revenue is maximized, but users who dislike ads cannot avoid them
Solution Approach 1:
The patent applies parameter changes by allowing users to modify the content parameter (advertisement substitution) based on their preferences. The system changes the content parameter from fixed advertisement scheduling to flexible content selection, where users can indicate their preference for alternative content. This parameter change enables the system to maintain advertising revenue through alternative content delivery while respecting user preferences.
Data Source
AI summary
Systems, apparatuses, and methods are described for users to cause replacement of one or more advertisements or other content items. Based on a request to replace a content item, output of the content item may be interrupted. An alternate content item may be output during a time period when a portion of the interrupted content item was scheduled to be output.