Advertisement Insertion Matching Content Disposition
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Solution Overview
Problem
Conventional advertisement server solutions fail to consider the disposition or emotional state of the main audio/video content when selecting advertisements, leading to discontinuities between the main content and advertisements, such as mismatching between serious news coverage and advertisements for products like soda.
Innovation Solution
An advertisement insertion system that determines the disposition of the audio/video content and matches it with advertisements of corresponding disposition, using a disposition indicator and a matching algorithm to ensure cohesive content delivery, either at the headend or subscriber device.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional advertisement server solutions are used to insert advertisements into audio/video content, then advertisement insertion functionality is provided, but the disposition or emotional state of the main content is not considered, leading to discontinuities between main content and advertisements
Solution Approach 1:
The system determines the disposition of the main audio/video content and uses this information as feedback to select advertisements with matching dispositions. The disposition indicator is extracted from the main content and fed back to the advertisement selection process, creating a closed-loop system that ensures advertisement disposition matches the main content disposition, thereby maintaining content continuity while providing adaptable advertisement selection
Solution Approach 2:
The system introduces a new parameter - disposition indicator - to characterize both the main content and advertisements. By matching this parameter between main content and advertisements, the system ensures coherent content delivery. The disposition parameter can take different values (e.g., serious, humorous, emotional) and is used as a selection criterion to maintain content continuity while enabling versatile advertisement selection
2Adaptability or versatility
If advertisements are selected based on personal demographic and psychographic data, then targeted advertising is achieved, but the disposition of the main audio/video content is still overlooked, creating discontinuities
Solution Approach 1:
The system merges multiple advertising selection criteria - personal demographic data, psychographic data, and main content disposition - into a unified advertisement selection process. By combining these factors, the system achieves targeted advertising while ensuring the selected advertisements are also dispositionally appropriate for the main content, thereby improving viewer experience smoothness without sacrificing targeting capability
3Productivity
If advertisements with mismatched disposition are inserted into main content, then advertisement revenue opportunities are maximized, but jarring transitions occur that reduce viewer experience
Solution Approach 1:
The system applies local quality by matching the disposition of advertisements to the specific disposition of the main content at each insertion point. Instead of using a uniform advertisement selection criteria, the system tailors the disposition requirement to the local context of the main content, ensuring that each advertisement insertion is contextually appropriate and minimizes viewer experience disruption while maintaining high advertisement insertion volume
Data Source
AI summary
A method implemented in a computer system for inserting advertisements into an audio/video stream. The method receives the audio/video stream, and monitors it to detect an advertisement insertion notification for the audio/video stream. The advertisement insertion notification references an advertisement insertion point at a position in the audio/video stream. The method determines a disposition of the audio/video stream at the position, and examines at least one advertisement stream to identify a matching advertisement stream having an advertisement disposition that agrees with the disposition of the audio/video stream at the position. The method inserts the matching advertisement stream into the audio/video stream at the position.