Ad Insertion Platform Filtering for Video Ad Campaigns
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing online advertising networks face inefficiencies in matching content publishers with advertisers, leading to degraded brand reputation and reduced profitability and performance.
Innovation Solution
An ad insertion platform manages video advertisement placement by utilizing database entries and lists, including whitelists and blacklists, to filter and present appropriate advertisement opportunities to buyers, ensuring efficient matching and brand safety.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisement exchanges are used to match buyers with sellers, then the opportunity to display advertisements is expanded, but inefficient matching occurs which degrades brand reputation and reduces profitability
Solution Approach 1:
The patent introduces an ad insertion platform as an intermediary between publishers and buyers. This platform uses database entries and filtering lists (whitelists/blacklists) to mediate the matching process, ensuring that advertisements are appropriately filtered and matched before being presented to buyers, thereby maintaining brand reputation while enabling versatile advertisement placement opportunities
Solution Approach 2:
The system performs preliminary filtering of advertisement opportunities using database entries and filtering lists before presenting them to buyers. By pre-processing and pre-filtering advertisement data, the system ensures that only appropriate advertisements are considered for placement, preventing brand reputation damage before it occurs while maintaining efficient matching capabilities
2Reliability
If filtering rules and lists are implemented to ensure appropriate advertisement placement, then brand safety is improved, but system complexity increases due to database management and list maintenance
Solution Approach 1:
The patent segments the filtering system into distinct components: database entries for known domains, whitelist lists for approved publishers, blacklist lists for excluded publishers, and monitoring software for continuous validation. This segmentation allows each component to handle specific aspects of filtering independently, making the overall complex system more manageable and maintainable while ensuring comprehensive brand safety
3Measurement precision
If monitoring software is used to track and modify database entries, then advertisement placement accuracy is improved, but processing time and computational resources increase
Solution Approach 1:
The monitoring software performs preliminary checks against the database and filtering lists before advertisement placement decisions are made. By pre-validating publisher domains and pre-determining placement appropriateness, the system reduces the computational burden during real-time bidding, thereby maintaining high placement accuracy while minimizing processing time delays
Data Source
AI summary
The disclosure provides technology for managing the placement of advertisements. An ad insertion platform contains one or more lists that allow the ad insertion platform to filter advertisement placements and manage placing advertisement opportunities to the appropriate buyers. The disclosure also provides a database and monitoring software to allow faster querying and management of data for the real time bidding system.