Ad Insertion Timing Optimization via Unified Request Sequences
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Solution Overview
Problem
Existing methods for inserting advertisements into video playback on multimedia websites are inefficient, leading to wasted resources and poor user experience due to independent request moments for advertisements and repeated requests for unsuccessful ad placements.
Innovation Solution
A method and apparatus for inserting advertisements that involve initiating a data request when a request moment is reached during video playback, obtaining a target request sequence with optimized request moments for maximum promotional value while ensuring user experience constraints, and inserting the advertisement based on the determined display moment.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisements are inserted based on independent estimated moments throughout video playback, then advertisement requests can be made at multiple points, but resource conversion efficiency is not maximized and resources are wasted
Solution Approach 1:
The patent combines multiple independent advertisement request moments into a unified request sequence, where advertisement requests are coordinated rather than made independently. This merging approach allows the system to evaluate and select optimal request moments collectively, maximizing conversion efficiency while reducing redundant requests and resource waste.
Solution Approach 2:
The system dynamically adjusts the timing and sequence of advertisement requests based on video playback progress and conversion probability calculations. By changing the parameters of request moments from fixed independent points to optimized variable timestamps, the system achieves better resource utilization and higher advertisement effectiveness.
2Reliability
If the system architecture for implementing advertisement break is complex, then advertisement insertion can be implemented, but repeated requests are needed when advertisements are not successfully requested, delaying playback time
Solution Approach 1:
The patent performs preliminary calculations of conversion probabilities and pre-determines an optimized request sequence before actual advertisement insertion. By preparing the optimal request timeline in advance based on video content and user behavior analysis, the system avoids repeated retry requests and reduces playback delays while maintaining reliable advertisement delivery.
Solution Approach 2:
The system uses feedback from advertisement request outcomes to adjust and optimize the request sequence. When an advertisement request succeeds or fails, the system learns from this feedback and refines future request timing, reducing the need for repeated requests and minimizing playback delays while ensuring reliable advertisement insertion.
3Productivity
If advertisements are requested based on previously estimated moments, then advertisement insertion can proceed, but multiple advertisement breaks may occur within a short time, affecting user experience
Solution Approach 1:
The patent applies different quality standards to different segments of the advertisement request sequence. By analyzing user behavior patterns at different video playback stages, the system optimizes request timing locally for each segment, ensuring appropriate spacing between advertisements and preventing excessive breaks within short time periods, thereby protecting user experience while maintaining insertion efficiency.
Data Source
AI summary
The present disclosure relates to an insertion method and apparatus, a medium, and an electronic device. The method includes: initiating a data request in response to determining that a request moment is reached in a process of playing a target media file, wherein the data request is used for obtaining a target promotion file; obtaining a target request sequence and a display moment of the target promotion file in response to the target promotion file being successfully obtained, wherein the target request sequence includes a plurality of target moments arranged in time order, the plurality of target moments include a first target moment and a second target moment; and inserting and playing the target promotion file in the process of playing the target media file based on the display moment of the target promotion file.