Advertisement Apparatus Integrating Multi-Source User Data
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Solution Overview
Problem
Conventional advertisement technologies fail to provide effective notification and verification of advertisement effectiveness, considering the current state and preference tendencies of users.
Innovation Solution
An advertisement apparatus that integrates user information from multiple organizations using unique identification information to create and notify targeted advertisements, analyzing purchase behavior, health, and behavior history to enhance advertisement effectiveness and verification.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If user information from multiple organizations is integrated using unique identification information, then advertisement effectiveness and verification accuracy are improved, but device complexity and information processing requirements increase
Solution Approach 1:
The patent introduces an advertisement apparatus as an intermediary system that receives user information from multiple organizations, integrates it using unique identification information, creates targeted advertisements, and verifies their effectiveness. This intermediary handles the complex data integration and analysis tasks, preventing the complexity from directly affecting the organizations' systems while achieving high verification accuracy through centralized processing.
2Adaptability or versatility
If user information including purchase behavior, health, and behavior history is analyzed, then advertisement targeting precision is improved, but information processing time and computational resources increase
Solution Approach 1:
The patent performs preliminary actions by pre-integrating user information from multiple organizations and pre-analyzing user profiles before advertisement campaigns begin. The advertisement apparatus maintains integrated user information databases and pre-computes user preferences and behaviors, so when advertisements need to be created or verified, the heavy lifting of data integration and analysis has already been completed, reducing real-time processing time.
Data Source
AI summary
Provided is an advertisement apparatus including a unit configured to acquire first user information collected by a first application and first user identification information in association with each other; a unit configured to acquire second user information collected by a second application and second user identification information in association with each other; a unit configured to store predetermined first user identification information, predetermined second user identification information, and user terminal identification information in association with each other; a unit configured to integrate the first user information associated with the predetermined first user identification information and the second user information associated with the predetermined second user identification information; a unit configured to create advertisement information based on an analysis result obtained by analyzing the integrated user information; and a unit configured to provide notification of advertisement information by designating the user terminal identification information.